Brand Tone

Elegant & Sophisticated, Professional & Quality-Focused, Inspirational & Aspirational, Customer-Centric (Personalized), Innovative

Brand Values

• •Quality & Craftsmanship
• •Customization & Personalization
• •Design & Innovation
• •Made in the USA
• •Customer Service
• •Simplicity as Elegance
• •Creating a Personal Sanctuary

Best Practices

• •Emphasize Luxury and Elegance: Use sophisticated language and descriptive adjectives that evoke a sense of high-end quality, comfort, and refined taste (e.g., "meticulously crafted," "timeless elegance," "serene escape," "unparalleled comfort").
• •Highlight Customization and Personalization: Consistently reiterate the ability for customers to tailor products to their specific desires and style. Use phrases like "designed by you," "your personal touch," "create your unique oasis."
• •Showcase Quality and Craftsmanship: Integrate keywords related to durability, premium materials, and the "Made in the USA" aspect to build trust and reinforce the brand's commitment to excellence.
• •Inspire Transformation: Focus on the benefit of the product – not just a bathtub, but a "personal refuge," a "sanctuary," an "experience." Use aspirational language that connects with the customer's desire for relaxation and a beautiful home.
• •Maintain Visual & Verbal Cohesion: Ensure that the tone of the copy aligns with the visual branding. If images are luxurious and serene, the copy should echo that feeling. Avoid overly casual or technical jargon that might detract from the sophisticated and inspirational tone.

Social Perception

Generally positive as a provider of high-quality, luxurious, and customizable bathtubs. Perceived as High-End/Premium and Trusted by Professionals.

Copy Examples

• •Headline: Experience the Art of Bathing. Personalized by You. Crafted by Americh. Body: Elevate your daily ritual from routine to remarkable. At Americh, we believe your bathroom should be a sanctuary, a reflection of your unique style. Discover an unparalleled collection of designs, all customizable and meticulously crafted in the USA from the finest materials. Design your moment.
• •Headline: Your Vision, Our Craftsmanship: The Perfect Bath Awaits. Body: Imagine a bathtub that not only fits your space but also your aspirations. Americh empowers you to create a personalized bathing experience with an extensive palette of designs, colors, and luxury features. Quality that endures, style that inspires.
• •Headline: Beyond the Tub: Investing in Your Personal Oasis. Body: Americh isn't just about bathtubs; it's about transforming your bathroom into a haven of serenity and rejuvenation. Our American-made quality ensures lasting beauty and performance, making every soak an escape.
• •Headline: The Essence of Elegance. The Promise of Quality. That’s Americh. Body: For over 40 years, Americh has been synonymous with innovative design and uncompromising quality. Each piece is expertly crafted to bring timeless style and unparalleled comfort to your most personal space. Discover the Americh difference.
• •Headline: Design Your Dream. We'll Handle the Details. Body: With Americh, customization is at the heart of what we do. From classic lines to modern statements, choose the features and finishes that speak to you. Our commitment to American-made excellence ensures your vision comes to life, beautifully.