Brand Tone

Supportive and expert for FBA sellers, combined with a value-driven approach for general merchandise.

Brand Values

• •Empowerment of Entrepreneurs
• •Value & Profitability
• •Partnership & Support
• •Efficiency & Streamlining
• •Quality/Selectivity

Best Practices

• •Define Your Primary Audience & Tone
• •Create a Tone & Voice Guide
• •Focus on Solutions & Benefits (for B2B)
• •Maintain Consistency Across Channels
• •Address the Negative Perception Head-On (Strategically)

Social Perception

Mixed/Undefined due to the dual nature of their site (B2C e-commerce and B2B FBA services) and the lack of widespread, independent reviews. The negative report from Gridinsoft labeling them as a 'suspicious shop' and potentially fraudulent is a major issue that severely damages their credibility and trustworthiness.

Copy Examples

• •Headline: Stop Juggling Logistics. Start Scaling Your Amazon FBA Business. Body: At American Wholesale Co., we're more than a supplier – we're your FBA growth partner. Get quality wholesale products, free FBA prep, and expert support to streamline your operations and boost your profits. Let us handle the complexities, so you can focus on selling.
• •Headline: Unlock Wholesale Wins: Curated Products + Free FBA Prep = Your Success. Body: Tired of endless product sourcing and prep headaches? American Wholesale Co. offers high-demand wholesale items sourced directly from brands, plus complimentary FBA prep services. Maximize your margins and minimize your workload. Partner with us and elevate your Amazon store!
• •Social Media Post (Image: Warehouse with boxes being prepped for FBA): Caption: We get it. FBA prep can be a bottleneck. That's why we offer FREE FBA labeling, bundling, and poly bagging for our wholesale clients. Focus on growing your sales, we'll ensure your products are Amazon-ready. 🚀 #AmazonFBA #Wholesale #FBAPrep #EcommerceSuccess #AmericanWholesaleCo
• •Email Subject: Don't Just Source Products, Source a Partner. Body Snippet: Dear [Seller Name], Are you looking to simplify your Amazon FBA operations and find reliable, profitable wholesale products? American Wholesale Co. provides end-to-end support, from curated product lists to seamless 3PL fulfillment and even Amazon campaign insights. Discover how we help sellers like you thrive.
• •Website Pop-Up/Banner (for general audience, bridging to wholesale): Headline: Love Our Deals? Imagine Buying Them Wholesale! Body: Great products, even better prices. If you're a reseller or looking to start your online store, explore wholesale opportunities with American Wholesale Co. and discover how we support Amazon FBA success.