Tono de Marca

Playful and Humorous, Friendly and Approachable, Enthusiastic and Trendy, Informal and Engaging

Valores de Marca

• •Discovery and Novelty
• •Fun and Entertainment
• •Sharing and Connection
• •Customer Satisfaction
• •Inclusivity and Openness
• •Responsibility

Mejores Prácticas

• •Embrace the "Uncle" Persona: Write as if you're a cool, fun, slightly quirky, and generous uncle who loves sharing exciting treats and stories. Use welcoming and familiar language.
• •Stay Playful and Humorous: Inject humor, wit, and lightheartedness into your copy. Don't be afraid to use emojis, slang (appropriately for the audience), and an enthusiastic voice, especially on social media.
• •Highlight Trends and Novelty: Emphasize what's new, popular, and trending (especially on TikTok). Create a sense of excitement and discovery.
• •Use Engaging Questions and CTAs: Encourage interaction by asking questions and using clear, enthusiastic calls to action that reflect the brand's energetic personality.
• •Be Authentic and Relatable: While selling products, connect with the audience on a human level. Share the joy of snacking, relate to common cravings or experiences, and foster a sense of community. Keep the language accessible and avoid overly corporate jargon.

Percepción Social

Provider of "Exotic" Treats, Trendy and Youth-Oriented, Fun and Giftable, Generally Positive, Engaging Content Creator

Ejemplos de Copy

• •Headline: "Taste the Hype! 🔥 Your fave viral snacks just landed." Body: "Why just watch it on TikTok? Get *that* crazy candy, *those* crunchy chips, and *all* the American goodies everyone’s talking about. Your snack game is about to level up! Shop now, thank us later. 😉 #AmericanUncle #SnackAttack"
• •Headline: "Warning: May cause extreme happiness. 😜" Body: "Our snack boxes are packed with so much deliciousness, you won't know where to start! From classic American chocolate to wild new sour candies, it’s a party in every box. Perfect for sharing... or not. We don't judge. #TreatYourself #AmericanUncleHaul"
• •Headline: "Your Couch + Our Snacks = Perfect Weekend. 🛋️✨" Body: "Movie night? Gaming marathon? Or just chilling? Make it epic with a stash from American Uncle. We’ve got the drinks, the sweets, the savories – everything you need to snack like a legend. What are you waiting for? #SnackGoals #WeekendVibes"
• •Headline: "Remember that snack you loved as a kid? We got it!" Body: "Or maybe it's that crazy new flavor you saw online? Yep, probably got that too! American Uncle is your treasure chest of tasty treats from the USA and beyond. Dive in and rediscover an old favorite or find a new obsession! #NostalgiaSnacks #GlobalGoodies"
• •Headline: "🚨 New Drop Alert! 🚨 Get ‘em before they’re gone!" Body: "You asked, we listened! The latest must-have American snacks have just hit our shelves. Limited stock, maximum flavor. Run, don’t walk, to AmericanUncle.de and snag yours! You don't want FOMO, do you? #NewSnacks #LimitedEdition #AmericanUncle"