Brand Tone

Friendly and Engaging, Humorous and Playful, Enthusiastic and Passionate, Nostalgic and Evocative

Brand Values

• •Sharing and Joy
• •Curiosity and Exploration
• •Community
• •Customer Centricity
• •Diversity and Inclusivity
• •Respect for Nature

Best Practices

• •Embrace the "Uncle" Persona: Always write as if you are the cool, fun, and generous "American Uncle." Use familiar, warm language.
• •Inject Humor and Playfulness: Don't be afraid to be witty, use emojis appropriately, and make light-hearted jokes that resonate with the fun-loving aspect of the brand.
• •Focus on Joy and Experience: Highlight the happiness, fun, and sense of discovery that come with each product, not just the product itself.
• •Stay Enthusiastic and Authentic: Let genuine passion for American treats and culture shine through in your communication.
• •Engage and Build Community: Ask questions, encourage sharing, and respond to comments in a friendly, conversational manner to foster a sense of belonging.

Social Perception

Positive Customer Experience, Fun and Exciting, Reliable and Trustworthy, "Love Brand", Authentic American Experience, Innovative and Trendy

Copy Examples

• •Headline: Craving a taste of the USA? 🇺🇸 Your American Uncle has got you covered! Body: Dive into a box of happiness filled with iconic snacks, dreamy candies, and the coolest drinks. Get your slice of America delivered straight to your door! #AmericanUncle #SnackAttack #SweetTreats
• •Headline: Level up your snack game! 🎮 Body: Fuel your next adventure (or just your next binge-watch) with legendary American goodies. From viral TikTok treats to classic movie munchies, find your new obsession. What are you unboxing first? #AmericanUncle #FoodieFun #TreatYourself
• •Headline: Remember that awesome treat your cousin brought back from the States? Body: We’re like that, but available 24/7! American Uncle brings you all the hard-to-find flavors and nostalgic bites you’ve been dreaming of. Share the joy (or keep it all to yourself, we won’t tell 😉). #TasteOfAmerica #Nostalgia #SnackHaul
• •Headline: Warning: May cause extreme happiness and uncontrollable smiling. 😄 Body: Our American snack boxes are packed with so much fun, you won’t know where to start! Perfect for parties, gifts, or just because you’re awesome. Unleash the flavor! #AmericanUncleDeliversJoy #UnboxHappiness #SnackGoals
• •Headline: Your passport to flavor town is here! ✈️🍫🍬 Body: No need to cross the pond – American Uncle brings the best of American and international snacks right to you. Discover new favorites and relive classic tastes. Get ready for a delicious journey! #GlobalGoodies #AmericanUncleAdventures #Yummy