Brand Tone

Helpful and Supportive, Professional and Quality-Focused, Inspirational and Aspirational, Customer-Centric

Brand Values

• •Quality: Repeated emphasis on high-quality materials, skilled artisans, and rigorous triple inspection processes.
• •Customer Satisfaction: A stated mission to provide excellent service and support for homeowners, contractors, and designers. They aim to make the purchasing process smooth and provide resources for informed decisions.
• •Wide Selection & Variety: Offering a broad range of tile types, including natural stone, porcelain, glass, and more, to suit diverse project needs.
• •Expertise & Guidance: Providing helpful content, detailed product information, and access to customer service to assist in the selection and installation process.
• •Accessibility: Operating both online with a user-friendly website and a physical showroom for local customers.

Best Practices

• •Always Prioritize the Customer's Needs and Aspirations: Frame product descriptions and informational content around how the tiles can solve a customer's problem or help them achieve their desired aesthetic. Use "you" and "your" frequently.
• •Emphasize Quality and Durability Subtly but Consistently: Weave in mentions of material quality, craftsmanship, or sourcing standards naturally within product descriptions and "About Us" content rather than making overt, unsupported claims.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects of tiles or installation, use clear, easy-to-understand language. Offer guidance and support readily. For instance, blog posts with "how-to" guides are a good example.
• •Be Professional and Solution-Oriented in All Communications: This is especially important when responding to customer inquiries, reviews (both positive and negative), and comments on social media. Acknowledge feedback gracefully and offer clear paths to resolution if issues arise.
• •Use Inspirational Language and Visuals: Complement copy with high-quality images and videos that showcase the beauty and potential of the tiles in real-life settings. Let the copy enhance the visual story, focusing on the transformative power of good design.

Social Perception

Positive: Many customers perceive American Tile Depot as a reliable source for quality tiles at good prices, often highlighting positive experiences with customer service and product satisfaction. They are seen as responsive to issues. Areas for Improvement: Some customers have experienced issues with shipping damage or incorrect items, which, while often resolved, can cause initial frustration. The "sold out" status of many items online could be a point of frustration for some shoppers if not managed with clear restocking information. Trustworthy (Overall): The active engagement with customer feedback and commitment to resolving problems contributes to an overall perception of trustworthiness. The detailed "About Us" section and clear articulation of their mission also build confidence.

Copy Examples

• •Headline: Transform Your Space with Timeless Elegance. Quality Tiles, Expertly Sourced. Body: At American Tile Depot, we believe every home deserves the beauty of high-quality tile. Explore our curated collection of natural stone, porcelain, and artisan mosaics, all backed by our commitment to exceptional customer service. Let us help you bring your vision to life. Call to Action: Discover Your Perfect Tile Today!
• •Headline: Your Project, Our Priority. Unrivaled Selection & Support. Body: From classic subway tiles to luxurious marble, find everything you need for your next renovation at American Tile Depot. Our team is dedicated to ensuring a seamless experience, offering expert advice and a vast inventory to meet the needs of homeowners and professionals alike. Call to Action: Get Expert Advice & Browse Our Collections!
• •Headline: Quality You Can Feel, Service You Can Trust. Body: Experience the American Tile Depot difference. We meticulously select each tile for its beauty and durability, ensuring your space not only looks stunning but also stands the test of time. With our triple inspection process and dedicated support, your satisfaction is our guarantee. Call to Action: Shop with Confidence.
• •Headline: Inspiration Delivered. From Our Showroom to Your Home. Body: Dreaming of a kitchen backsplash that wows or a serene bathroom retreat? American Tile Depot offers an inspiring range of styles and materials. Visit our Anaheim showroom or explore our extensive online gallery. We're here to help you make informed decisions for a beautiful result. Call to Action: Explore Design Ideas Now!
• •Headline: Don't Just Renovate, Elevate. The Finest Tiles, Shipped with Care. Body: American Tile Depot provides the foundation for extraordinary spaces. We are experts in logistics, ensuring your carefully chosen, high-quality tiles arrive safely. Start your journey to a more beautiful home today with a partner committed to quality from selection to delivery. Call to Action: View Our Latest Arrivals!