Brand Tone

Youthful & Trendy, Adventurous & Free-Spirited, Confident & Bold, Aspirational & Cool-Girl, Approachable & Engaging, Playful & Fun, Warmhearted

Brand Values

• •Trend-Focused Fashion
• •Individuality & Self-Expression
• •Customer Connection & Community
• •Curated Selection
• •California Cool Aesthetic
• •Quality (aspired)
• •Social Consciousness (Historically/Selectively)

Best Practices

• •Embrace the Cool Girl Vernacular (Authentically): Use current, positive slang and phrasing that resonates with a young, fashion-forward audience, but avoid forcing it or sounding out of touch. Think effortlessly chic, vibes, obsessed, slay.
• •Focus on Individuality and Self-Expression: Frame product descriptions and social captions around how the clothes empower the wearer to express their unique style and confidence. Use words like unique, statement, your own, bold.
• •Inject Adventure and Aspiration: Connect the clothing to experiences – festivals, travel, exciting city life. Use evocative language that paints a picture of the lifestyle associated with the brand.
• •Maintain a Conversational and Engaging Voice: Write like you're talking to a stylish friend. Ask questions, use emojis appropriately (especially on social media), and encourage interaction (#threadsbabe, tag us).
• •Keep it Visually Inspired: Even in text, allude to the visual appeal of the clothing and the LA cool or coastal cowgirl aesthetic. Use descriptive words that evoke imagery, like sun-drenched, flowy, sparkling, vintage-inspired.

Social Perception

Go-To for Trends, Youth-Oriented, Stylish & Fashion-Forward, Mixed Customer Service Experience, Appreciation for Unique Finds, Online Community

Copy Examples

• •Headline: LA Calling 📞 Your new obsession just dropped. Body: Sun-drenched styles and can't-miss-‘fits are here. Get that effortlessly cool Cali vibe, no matter where you are. Shop New Arrivals before they're gone! #ThreadsBabe #CaliforniaCool
• •Headline: Festival Mode: ACTIVATED ✨ Body: Main stage energy meets iconic style. Discover unique pieces that scream *you*. From flowy maxis to statement sets, find your unforgettable festival look. Tag us in your wild moments! @americanthreads #FestivalFashion #AdventureAwaits
• •Headline: Not basic. Ever. Period. Body: Your wardrobe called, it's craving an upgrade. Elevate your everyday with our latest collection of unique finds and must-have staples. Dare to stand out. #AmericanThreads #StatementPiece #OwnYourStyle
• •Headline: Wander Often, Wonder Always (in killer clothes). Body: For the girls who chase sunsets and good times. Our new collection is packed with travel-ready essentials and insta-worthy looks designed for making memories. Where to next? #TravelStyle #ThreadsAdventure #OOTD
• •Headline: Confidence looks good on you, babe. Body: Unleash your inner icon with pieces that make you feel as amazing as you look. From date night dazzlers to everyday slay, we've got you. Live boldly. Shop now. #Threadsbabe #ConfidentYou #FashionForward