Brand Tone

Knowledgeable & Expert, Trustworthy & Authentic, Friendly & Approachable, Enthusiastic & Passionate, Helpful & Service-Oriented

Brand Values

• •Authenticity: Selling genuine, branded sunglasses as an authorized dealer.
• •Customer Satisfaction: Prioritizing a positive shopping experience, good service, and satisfaction guarantees.
• •Expertise & Quality: Offering a wide selection of high-quality brands and expert advice.
• •Selection & Variety: Providing a broad range of styles and popular brands to cater to diverse tastes.
• •Reliability: Ensuring quick and safe shipping.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., knowledgeable but friendly, enthusiastic but not overly casual). Provide examples of "do's and don'ts" for tone.
• •Prioritize Authenticity and Expertise: Always highlight the genuineness of products and the company's long-standing experience in the industry. Use language that reflects deep product knowledge.
• •Focus on Customer Benefit: Frame copy around how American Sunglass helps the customer (e.g., "find your perfect pair," "protect your eyes in style," "shop with confidence").
• •Maintain a Friendly and Approachable Demeanor: Even when discussing technical aspects or brands, keep the language accessible and welcoming, reflecting the family-owned aspect and commitment to service.
• •Be Enthusiastic and Passionate (especially on social media): Convey a genuine love for sunglasses and fashion. Use vibrant language and engage with current trends while staying true to the core values of quality and authenticity.

Social Perception

Customers generally perceive American Sunglass as a reliable source for authentic, high-quality sunglasses from popular brands at competitive prices. They are seen as having good customer service and a commitment to customer satisfaction. The association with numerous top-tier brands likely enhances their image as a reputable retailer. Their physical presence in vacation spots may also associate them with leisure, travel, and a sunny lifestyle.

Copy Examples

• •Headline: Find Your Shine: Expert Advice, Iconic Shades. Body: "Step into a world of authentic style. At American Sunglass, we're more than just a store; we're your trusted partner in finding the perfect sunglasses. With decades of expertise and a passion for genuine quality, we bring you the best from Ray-Ban, Maui Jim, Oakley, and more. See clearly, live vibrantly. #AmericanSunglass #ExpertShades"
• •Headline: Real Brands. Real Style. Real Sunshine Ahead. Body: "Don't settle for anything less than authentic. As a family-owned business since 1989, American Sunglass guarantees genuine designer sunglasses backed by expert service. Explore our curated collection and enjoy free shipping & returns. Your perfect pair awaits! #GenuineEyewear #AmericanSunglassFamily"
• •Headline: Your Vision, Our Priority. Body: "From beach days to city strolls, the right sunglasses make all the difference. Our team is passionate about helping you find frames that fit your look, lifestyle, and a commitment to quality. Discover top brands and unmatched customer care at American Sunglass. #CustomerFirst #QualityShades"
• •Headline: More Than Sunglasses, It's a Statement. Body: "Elevate your style with the confidence of authentic, top-brand sunglasses. American Sunglass offers an unparalleled selection, ensuring you find the iconic look you desire. We're dedicated to your satisfaction, from browsing to unboxing. What statement will you make today? #StyleStatement #AuthorizedDealer"
• •Headline: Sun-Ready with American Sunglass. Body: "Gearing up for an adventure? Or just upgrading your everyday style? American Sunglass offers a wide variety of high-performance and fashion-forward sunglasses from the brands you love. Experience our expert service and find your perfect match. Let us help you face the sun with confidence! #SunglassExperts #AdventureReady"