Brand Tone

authentic, patriotic, and community-focused

Brand Values

• •Family and Tradition
• •Patriotism
• •Faith
• •Conservation and Giving Back
• •Authenticity

Best Practices

• •Always connect the product or message back to the core values of family, faith, patriotism, and tradition. The brand 's purpose sharing a passion and giving back should be the foundation of all copy.
• •Write in a way that feels inclusive. Use language that speaks directly to the customer ("your story," "your adventures") and positions the brand as part of the same community ("we believe," "our family").
• •Continue to share personal anecdotes and the founder's journey. Encourage and feature user-generated content, as it reinforces the brand's authenticity and community focus more than any corporate message could.
• •Whether talking about the land, the harvest, or the community, the language should always be respectful and appreciative. This reinforces the values of stewardship and faith.
• •Ensure that calls to action go beyond just "buy now." Invite users to "share their story," "join the community," or "learn about our mission," reinforcing the idea that a purchase is also an act of joining a movement.

Social Perception

The public and customer perception of American Raised Outdoors is positive, viewing it as an authentic and purpose-driven brand. Customers connect with the founder's personal story and the brand's commitment to charity. The active sharing of community photos on social media fosters a sense of inclusivity and shared identity. The brand is perceived as more than just an apparel company; it's seen as a community for people who share a passion for the American outdoor lifestyle, including activities like hunting for deer, turkey, and waterfowl, as well as fishing. This perception is strengthened by its partnership with charitable organizations like the Catch-A-Dream Foundation, which aligns with other reputable outdoor brands.

Copy Examples

• •Built for the early mornings and the long treks. Our new blaze orange cap is more than gear; it's a nod to the traditions passed down through generations. For every sunrise chase and every memory made in the field. Where will you wear yours? #AmericanRaisedOutdoors #HuntingTradition #MadeForMemories
• •From a boy raised on Midwest whitetail hunts to a brand that honors it all. American Raised Outdoors was born from a love for faith, family, and the freedom of the great outdoors. Every purchase supports the Catch-A-Dream Foundation, helping share that passion. Join a community that's truly American Raised. [Link to About Us page]
• •The 'Homestead' Tee: This isn't just a shirt; it's a piece of your story. Crafted for comfort and durability, it's perfect for a day on the lake or a night by the campfire. Featuring a design inspired by God's creation, it represents the values we live by. Wear it with pride. #AmericanRaised #FaithAndFamily
• •Tag your hunting buddy who needs this gear for turkey season! Revenge season is here! #turkeytiktok #hunt #americanraisedoutdoors #michiganhunting
• •Subject: Your Stories, Our Inspiration. This week, we're celebrating the memories you're making out there. From the father-son fishing trips to the hard-earned harvests, your photos remind us why we started this. Thank you for being part of the American Raised family. Check out this month's community gallery and see how your purchase is making a difference. [Link to Community Page]