Brand Tone

Knowledgeable & Authoritative, Traditional & Established, Helpful & Customer-Oriented, Enthusiastic & Passionate (Subtly), Professional & Direct

Brand Values

• •Quality
• •Expertise & Knowledge
• •Selection & Variety
• •Customer Service
• •Tradition & Heritage
• •Utility & Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., knowledgeable, traditional, helpful, passionate) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Are they educators, travelers, historians, business owners, or interior decorators? Tailor the depth of information and language accordingly, while maintaining the core tone.
• •Emphasize Expertise Subtly: Weave in details that showcase knowledge without being overly academic or alienating. Mentioning "our cartographers" or "GIS data" can reinforce authority naturally.
• •Focus on Benefits and Inspiration: While product features are important, also highlight what the maps enable customers to do or feel – plan adventures, understand history, beautify a space, make informed business decisions.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email marketing, product descriptions, and any potential social media or advertising is harmonious and reinforces the same brand personality. Regular audits of content can help maintain this consistency.

Social Perception

Specialized Retailer, Trustworthy (for those aware of their history/physical stores), Reliable for Specific Needs, Potentially Niche, Limited Online Community Engagement (if social media presence is indeed minimal)

Copy Examples

• •Headline for a new National Parks map collection: "Explore America's Treasures: Discover Our New Collection of Expertly Crafted National Park Maps – Your Adventure Starts Here."
• •About Us snippet: "For over [Number] years, American Map Store has been more than just a retailer; we're passionate cartographers and map enthusiasts dedicated to bringing you the world, one meticulously detailed map at a time. From our historic storefronts to your living room wall, we believe in the power of maps to inspire and inform."
• •Product description for a historical map: "Step back in time with this stunning reproduction of a [Year] [Location] map. Sourced from archival collections and printed on premium paper, it offers a captivating glimpse into the past, perfect for history buffs and discerning decorators alike."
• •Call to action for custom mapping services: "Can't find the perfect map? Let our expert cartographers create it for you. Tell us your vision, and we'll design a custom map tailored to your exact needs – for business, travel, or a unique piece of art."
• •Email subject line for a sale: "Navigate Your Next Discovery: Save 20% on All Wall Maps This Week!"