Brand Tone

Professional, educational, and passionate; formal in official communications yet community-oriented and celebratory in social media engagement, using precise and authoritative language.

Brand Values

• •Preservation
• •Integrity
• •Community
• •Excellence
• •Heritage

Best Practices

• •Prioritize "Preservation" and "Promotion": Every piece of content should tie back to the core mission, using words like "preserve," "protect," "promote," "heritage," "standard," and "legacy".
• •Be Educational, Not Just Promotional: Provide valuable information about genetics, breed history, animal husbandry, and show standards rather than just "selling" memberships.
• •Use Authoritative and Precise Language: When discussing the breed standard or registry rules, use clear, specific, and professional language. This builds trust and positions the society as the definitive source of information.
• •Celebrate the Community: Regularly feature member flocks, highlight achievements in the show ring, and share stories from breeders. This fosters a sense of community and demonstrates the value of belonging to the society.
• •Maintain a Visually Cohesive Brand: Use high-quality, professional photography that showcases the distinctive and appealing look of the sheep. The visual identity should be as clean and striking as the breed itself, reinforcing the brand's commitment to excellence.

Social Perception

Perceived as a dedicated and serious organization for breeders, acting as the official authority for the breed in the U.S. Largely unknown to the general public, but within the niche community, the Kerry Hill sheep are seen as visually striking and versatile.

Copy Examples

• •The Picture of Excellence. Meet "AKHSS Primrose," a perfect example of the Kerry Hill standard. From her alert ears to her strong conformation, she embodies the grace and resilience of the breed. We are dedicated to preserving these incredible genetics for generations to come. #KerryHillSheep #AmericanKerryHill #BreedStandard #HeritageBreed
• •Join the Society Dedicated to the Future of Kerry Hill Sheep. Are you passionate about preserving one of the most distinctive sheep breeds? Become a member of the American Kerry Hill Sheep Society and gain access to our official registry, educational resources, and a community of dedicated breeders. Together, we can ensure this heritage breed thrives. Link in bio to join! #AKHSS #SheepBreeder #ProtectTheBreed #JoinUs
• •Build Your Foundation. Grow the Legacy. Our AKHSS Breed-Up Program is designed for dedicated shepherds looking to develop a registered Kerry Hill flock. Through careful selection and adherence to society standards, you can be part of this breed's exciting American revival. Learn more about the path to registration. #KerryHillUSA #SheepGenetics #FlockGoals
• •The future of the flock. Born with character. Spring means new life and the promise of another generation of remarkable Kerry Hills. Our society provides the resources and registry services to ensure every lamb gets the right start. #LambingSeason #KerryHillLambs #HeritageSheep #AmericanAgriculture
• •Upholding the Standard: A Deep Dive into Kerry Hill Conformation. This month, we're focusing on what makes a Kerry Hill exceptional. From the perfect markings to ideal structure, understanding the breed standard is key to our mission of preservation and promotion. Members can access our detailed guide in the Members Only portal. #BreedEducation #AKHSS #KnowYourSheep