Brand Tone

Community-Oriented & Trustworthy, Value-Driven & Assuring, Aspirational & Style-Conscious, Knowledgeable & Helpful, Established & Reliable

Brand Values

• •Community Commitment
• •Customer Value & Satisfaction
• •Heritage & Trust
• •Quality & Selection
• •Adaptability & Modernization

Best Practices

• •Emphasize Local Connection: Consistently weave in "New Mexico," "local," and references to specific communities (Albuquerque, Santa Fe, Farmington) to reinforce community ties.
• •Highlight Heritage & Trust: Regularly mention the "since 1936" legacy and the generations of customers served to build confidence and underscore reliability.
• •Balance Value with Aspiration: While promoting affordability and sales, also focus on the style, comfort, and joy that good furniture brings to a home. Use inviting and inspiring language.
• •Maintain a Helpful, Neighborly Voice: Ensure customer interactions, whether online or in-store, are friendly, approachable, and genuinely helpful, reflecting the "treated like family" ethos.
• •Showcase Community Involvement: Regularly share stories and updates about community partnerships and contributions to demonstrate authentic commitment beyond just selling furniture.

Social Perception

Locally Respected Institution, Go-To for Selection & Value, Traditional but Evolving, Customer Service Dependent

Copy Examples

• •Headline: Your New Mexico Home, Beautifully Furnished. Since 1936. Body: For over 88 years, American Home Furniture has helped generations of New Mexicans create homes filled with warmth, style, and value. Discover our unparalleled selection and let our family help yours. Visit us in Albuquerque, Santa Fe, or Farmington.
• •Headline: The Style You Want. The Prices You’ll Love. Body: Dreaming of a living room refresh or a cozier bedroom? At American Home Furniture, find New Mexico's largest selection of quality furniture and mattresses, all backed by our lowest price guarantee. Get inspired today!
• •Headline: We’re More Than a Furniture Store. We’re Your Neighbors. Body: American Home Furniture is proud to be New Mexican-owned and deeply committed to our community. We don’t just furnish homes; we build relationships. Experience the local difference.
• •Headline: Design Your Dream Space, Effortlessly. Body: From finding the perfect sofa to a complete home makeover, our expert design services and curated collections make it easy. Let American Home Furniture help you bring your vision to life with style and confidence.
• •Headline: [Seasonal Sale] Alert! Save Big on Comfort & Style! Body: Don't miss out on incredible deals during our [Current Sale Name]! Refresh your home for less with amazing discounts on sofas, beds, dining sets, and more. Shop now at American Home Furniture – your trusted local source for quality.