Brand Tone

empowering, educational, and holistic

Brand Values

• •Health & Wellness
• •Science-Backed Natural Ingredients
• •Transparency & Education
• •Authenticity & Empowerment
• •Ethical Practices

Best Practices

• •Lead with Education: Always explain the 'why.' Instead of just saying a product is 'good,' explain which ingredients make it effective and how they work to support hair and scalp health.
• •Use Holistic Language: Frame products within a 'ritual' or 'journey.' Use words like nourish, restore, balance, and wellness to connect hair care to a broader sense of self-care.
• •Emphasize the 'Physician-Founded' Angle: Leverage the founder's medical background to build trust and credibility. Phrases like 'science-backed,' 'chemistry-powered,' and 'physician-founded' reinforce the brand's authority.
• •Speak to the Problem and Solution: Acknowledge the customer's pain points (e.g., hair thinning, product buildup, scalp irritation) and clearly present your product as the targeted, healthy solution.
• •Maintain a Tone of Empowerment: Use language that inspires confidence and authenticity. The copy should make the customer feel understood and empowered to take control of their hair health journey.

Social Perception

Safo Hair is perceived as a trustworthy, high-quality, and mission-driven brand, offering effective and gentle products. Customers find it credible due to the founder's physician background and appreciate its focus on clean, natural solutions for hair health, particularly for specific concerns like thinning hair and for Black women's textured hair.

Copy Examples

• •Your hair is a reflection of your overall health. Our Physician-founded scalp serum is the root of your ritual, designed to nourish, balance, and restore. It’s not just hair care, it’s a wellness journey. #SafoHair #ScalpHealth #CleanBeauty
• •Scalp & Strand Health is the New Glow Up. Go beyond surface-level care with clean, science-backed formulas that heal from the root. Discover your ritual.
• •Tired of toxic ingredients? Your clean hair care solution is here.
• •Infused with a nutrient-rich blend of sunflower oil, honey, and avocado, this moisturizer does more than just hydrate. It feeds your hair and scalp, promoting the circulation needed for strong, resilient growth. A daily ritual for hair that feels as healthy as it looks.
• •From a physician's personal journey to your hair care ritual. Safo Hair was created to solve the real challenges of hair thinning and scalp irritation with clean, plant-based ingredients you can trust. Experience the difference a healthy scalp can make. Shop now for 10% off your first order.