Brand Tone

Casual, trendy, playful, sassy, fun, friendly, approachable, warm, and direct.

Brand Values

• •Handmade & Artisanal Quality
• •Customer-Centric Service
• •Community Engagement
• •Trend-Consciousness
• •Authenticity

Best Practices

• •Embrace Casual Language: Use contractions (you're, it's), popular slang (FOMO, on point), and a direct, conversational tone. Avoid overly formal or corporate jargon.
• •Lead with a "Sassy" & Fun Attitude: Infuse personality into headlines and product descriptions. Use playful phrases and exclamations to make the copy energetic and engaging, like "Scrub A Dub Sassy Style."
• •Highlight the "Why": Consistently mention the handmade, artisanal, or high-quality nature of the products. Phrases like "Hand Poured Luxury" and "Artisanal Selection" reinforce the brand's core value of quality.
• •Be Authentic and Relatable: On platforms like TikTok, prioritize authenticity over polished ads. Create content that shows the real people and processes behind the brand to build trust and a personal connection with the audience.
• •Maintain a Consistent Voice Across All Channels: Whether writing a product description, a TikTok caption, or an email newsletter, ensure the tone is consistently friendly, trendy, and customer-focused to create a unified and recognizable brand identity.

Social Perception

Positive. Customers praise product quality, fragrance, and see the brand as a provider of great gift items. It's perceived as transparent and accountable, holding a high B2B rating and strong customer satisfaction.

Copy Examples

• •Fashion FOMO is cancelled. Our new collection just dropped and your wardrobe is begging for this upgrade. Shop the looks you'll live in all season. 🔥
• •Treat your skin to some sassy, sudsy goodness. Our artisanal soaps are handcrafted with love and ingredients you can actually pronounce. Go on, you deserve it.
• •Your cozy corner is calling. ✨ Get 1 FREE wax shot when you buy 4! Mix and match your favorite scents and turn your home into a fragrance paradise.
• •Pack a 'Get Happy' order with us! 📦 Watch as we bundle up our best-selling 'The Katy' top, a sassy keychain, and our fan-favorite vanilla sugar scrub for another amazing customer!
• •More than a boutique—we're your happy place. From your morning coffee run to finding the perfect trendy top, Doodlations has all your needs covered. Come say hi!