Tono de Marca

Whimsical, caring, reassuring, gentle, imaginative, emotional, and sentimental, aiming to create a connection with both parents and children through a 'Kawai Chic' aesthetic.

Valores de Marca

• •Quality and Durability
• •Safety and Care
• •Emotional Connection
• •Positivity and Joy
• •Practical Design

Mejores Prácticas

• •Always Speak to the Parent, but with the Child in Mind: Appeal to parental values (safety, quality) while using whimsical and emotional language for the child's experience.
• •Emphasize Safety and Quality in Descriptions: Consistently mention 'nickel-free', 'non-toxic materials', and 'durable construction' to build trust.
• •Use Storytelling and Emotional Language: Frame products around experiences and feelings, highlighting sentimental value and creating a sense of magic.
• •Maintain a Poetic and Gentle Vocabulary: Use words like 'charming', 'poetic', 'adorable', 'gentle', and 'sweet' across all platforms to reinforce the 'Kawai Chic' identity.
• •Incorporate Customer Testimonials: Leverage authentic customer voices to showcase product quality and the joy they bring to children.

Percepción Social

Overwhelmingly positive; viewed as a reliable source for high-quality, cute, and safe accessories, primarily for young girls. Customers are satisfied with the quality and design, and note their children's happiness.

Ejemplos de Copy

• •Sparkle on every adventure! Our Gaspard Rose shoulder bag isn't just a place for treasures; it's a companion for making memories. Designed with durable, non-toxic materials and an adjustable strap for growing explorers. The perfect first bag for your little one.
• •A year of poetry for sensitive ears. Our ceramic earring sets are nickel-free, lightweight, and designed for all-day comfort. Because every day deserves a little touch of charm, without the worry.
• •Ready for school, ready for fun! The Blue Owl backpack is here to make school days brighter. With plenty of room for books and snacks, it’s the adorable and practical choice for your little scholar.
• •That feeling when you're ready to take on the world... with your favorite bag by your side! ✨ Our accessories are made to celebrate the joy and tenderness of childhood. #YukoB #ChildhoodMagic #LittlePrincess
• •A little box of happiness just for her.