Brand Tone

Sophisticated, authoritative, and welcoming, balancing expertise with an inviting, community-focused approach to share the art and ritual of cigars.

Brand Values

• •Heritage & Family
• •Quality & Curation
• •Expertise & Service
• •Luxury & Experience
• •Community

Best Practices

• •Always weave the "father-son" and "family legacy" narrative into the copy. This is a unique differentiator that builds trust and emotional connection.
• •Employ sophisticated and evocative words like "curated," "refined," "exquisite," "legacy," and "ritual" to consistently reinforce the premium quality of the brand.
• •While highlighting premium and rare finds, always maintain a welcoming tone that invites newcomers to learn and explore, making it clear that everyone is "part of the Vault family."
• •Sell the "moment of calm," the "ritual," and the "art" of smoking. Describe how the products enhance an experience of luxury and relaxation.
• •Ensure that all marketing materials, from the website to social media posts, use a consistent visual aesthetic (sleek, modern, elegant) and tone of voice, reflecting the brand's premium positioning.

Social Perception

Perceived as a premier, reputable, family-owned destination for cigar enthusiasts, offering exceptional service, trusted curated selections, and fostering a strong local cigar community.

Copy Examples

• •A legacy of flavor, newly arrived. Discover the latest additions to our walk-in humidor, each one meticulously selected by our family for yours. Explore the art of the cigar. #CigarVault #PremiumCigars #FamilyLegacy
• •Elevate the Occasion. Transform your wedding, corporate function, or private gathering into an unforgettable event with the Cigar Vault's refined and luxurious Cigar Bar experience. Book your consultation today.
• •Your moment of calm awaits. Whether you're a seasoned connoisseur or new to the world of cigars, our family is here to guide you. Step into the Vault and find the perfect smoke for your ritual. #CigarCommunity #Aurora #LuxuryCigars
• •An authentic taste of tradition. Journey through our curated collection of premium Cuban cigars, each hand-picked to deliver an unparalleled experience. Experience the heritage, delivered from our vault to your door.
• •The ritual begins before the light. Our curated collection of VSB London cutters and lighters ensures every cut is precise and every flame is perfect. Complete your experience with an accessory built on craftsmanship.