Brand Tone

Professional, supportive, results-oriented, clear, confident, problem-solving, educational, expert partner.

Brand Values

• •Customer-Centricity and Support
• •Expertise and Innovation
• •Efficiency and Simplicity
• •Empowerment of Small Businesses
• •Quality and Durability

Best Practices

• •Lead with Support: In all marketing and communication, frame the conversation around customer success. Instead of just listing product features, explain how those features solve problems and help the customer's business grow.
• •Be an Educator, Not Just a Seller: Continue creating valuable content like blogs, tutorials, and videos that demystify the DTF process. This builds trust and reinforces your position as an industry expert.
• •Leverage Customer Testimonials: Your customers are your best advocates. Regularly feature their success stories, reviews, and printed products in your marketing materials to provide social proof and build credibility.
• •Use Confident and Results-Oriented Language: Employ strong, active verbs and focus on tangible benefits like speed, quality, and simplicity. Phrases like 'Print at Lightning Speed' and 'Makes DTF Easy' are effective and should be used consistently.
• •Maintain Accessibility: Emphasize your multi-channel support system in your website footer, contact page, and transactional emails. Reminding customers that real humans are available to help reinforces your core value of exceptional service.

Social Perception

Highly positive, primarily due to exceptional customer service, product quality, and reliable industry reputation. Perceived as a knowledgeable and supportive partner for small businesses.

Copy Examples

• •Stop turning down small, full-color jobs. Our DTF printers make it profitable. Built for home businesses, backed by expert support. Get your starter kit today.
• •From digital file to vibrant fabric in minutes. ✨ We love seeing what our partners create! @[CustomerHandle] is killing it with these vivid prints made on their Peregrine printer. Ready to empower your print shop? Tap the link in our bio to see how DTF makes it easy.
• •Your fastest prints just got faster. Introducing the new Hyper DTF Cutter.
• •Your success is our mission. With 24/7 expert support and printers designed for growth, we're more than a supplier—we're your partner in print. [Learn More]
• •Screen printing has its place, but for on-demand, full-color versatility, DTF is the future. It offers lower startup costs, works on almost any fabric, and dramatically cuts down on setup time. Is your shop ready to evolve? #DTF #PrintBusiness #GarmentPrinting