Brand Tone

Passionate, educational, and community-focused, blending historical expertise with genuine enthusiasm. Friendly and approachable, using "we" and direct address. On social media, more playful and trendy, incorporating modern contexts. Maintains a professional and informative demeanor for product details and historical accuracy.

Brand Values

• •Historical Authenticity and Meticulous Research
• •Quality Craftsmanship and Materials
• •Community Engagement and Education
• •Passion for Historical Fashion
• •Inclusivity and Modern Wearability

Best Practices

• •Lead with Passion and Expertise: Always ground the copy in a genuine love and deep knowledge of fashion history. Use descriptive, evocative language that tells a story, not just sells a product.
• •Educate and Inform: Treat every piece of copy as an opportunity to teach. Share historical facts, explain design choices, and link to blog posts or videos for those who want to learn more. This reinforces the brand's authority and value beyond the product itself.
• •Emphasize Quality and Authenticity: Consistently mention the high-quality materials (like "100% leather" or "silk") and the research-backed historical accuracy of the designs. This justifies the price and builds trust.
• •Foster Community: Use inclusive language ("we," "our community") and engage directly with customer questions and stories. Feature user-generated content and collaborations to show that the brand is part of a larger conversation.
• •Bridge the Past and Present: While the focus is historical, always connect the products to modern life. Use hashtags like #HistoryBounding and show how the shoes can be worn with contemporary or alternative styles to broaden their appeal.

Social Perception

Highly regarded within historical costuming and reenactment communities for accuracy and quality. Seen as a go-to source for high-quality, historically-inspired footwear and a worthwhile investment. Perceived as a small, passionate company growing from a blog into a key niche player with knowledgeable founders. Customer service is excellent, and the European warehouse was positively received.

Copy Examples

• •Step back into the elegance of the Georgian court. Our new 'Émilie' pump is a direct reproduction of an extant shoe from the 1780s, researched and crafted with the obsessive detail you expect from us. From the silk brocade to the hand-carved heel, every element is a love letter to the past. Ready for your most ambitious rococo gown or… your favorite pair of jeans. History is what you make it. #AmericanDuchess #18thCenturyFashion #HistoricalCostuming #HistoryBounding
• •You don’t need a time machine to capture the perfect 1940s look. You just need the right shoes. Our 'Claire' oxfords are designed for all-day comfort and timeless style, blending historical accuracy with a fit for the modern woman. Whether you're swing dancing or striding into the office, walk with confidence. Shop the collection now for faster, easier shipping from our European warehouse! #VintageStyle #1940sFashion #Retro #AmericanDuchessEurope
• •It's not just a shoe, it's the final piece of the story. ✨ Our Londoner boots are back in stock! #HistoricalFashion #Edwardian #Transformation #DarkAcademia #AmericanDuchess
• •Have you ever wondered what it takes to bring a historical shoe back to life? It starts with a trip to the archives, countless hours of research, and a passion for getting the details just right. Our 'Bernadette' boot is more than footwear; it's a piece of history, redesigned for your modern adventures. Learn the full story on our blog and see why this historically-accurate, impossibly comfortable boot is a community favorite. [Link to Blog Post]
• •The perfect historical outfit is built from the ground up. Complete your look with the luxury and authenticity of our pure silk stockings. Sourced and manufactured with historical accuracy in mind, they provide the correct silhouette and feel for ensembles from the 18th century to the 1920s. Don't let a detail go overlooked—the foundation of your outfit deserves the same care as the gown itself.