Brand Tone

Professional, Knowledgeable, Dependable, Trustworthy, Value-Oriented, Accessible, Customer-Centric, and Supportive

Brand Values

• •Quality
• •Affordability/Value
• •Customer Service & Support
• •Reliability & Experience
• •Problem-Solving

Best Practices

• •Prioritize Clarity and Directness: Address the dental professional audience with clear, unambiguous language. Avoid jargon where simpler terms suffice, but be precise when discussing technical products.
• •Emphasize Value and Reliability: Consistently weave in the core messages of quality products at affordable prices, backed by dependable service and long-standing experience.
• •Maintain a Helpful and Supportive Stance: Frame communications—from product descriptions to troubleshooting guides—with the intent to assist and solve problems for the customer. Use phrases like "We are here to help" or "Count on us."
• •Be Professional yet Approachable: While maintaining a professional demeanor suitable for B2B communication, infuse a sense of approachability, reflecting the "family-owned" aspect and "non-commissioned sales associates" who are there to genuinely help.
• •Ensure Factual Accuracy and Provide Proof Points: Back up claims of quality and expertise with specifics where possible (e.g., years in business, number of customers served, satisfaction guarantees, positive review scores).

Social Perception

Positive Customer Experiences, Reliable Supplier, Knowledgeable Resource, Good Value

Copy Examples

• •Headline: Keep Your Practice Running Smoothly for Less. Body: For over 35 years, American Dental Accessories has provided dental professionals with high-quality, affordable parts and accessories. Get the dependable products you need, backed by expert technical support. Shop now and save!
• •Headline: Don't Let Equipment Downtime Affect Your Patients. Body: Need a reliable replacement part? Our extensive inventory and free technical assistance ensure you find the right solution quickly. Trust American Dental Accessories for quality you can count on, at prices that make sense for your practice.
• •Headline: The Affordable Choice for Quality Dental Supplies. Body: Why choose between quality and price? At American Dental Accessories, we believe you deserve both. As a family-owned company, we're committed to providing exceptional value and dedicated customer service to dental professionals worldwide.
• •Headline: Expert Support, Just a Call or Click Away. Body: Facing a technical challenge? Our experienced team offers free technical support to help you troubleshoot and find the right parts. We're here to support your practice every step of the way. Explore our resources or contact us today.
• •Headline: Your Trusted Partner for Dental Equipment Parts & Accessories Since 1985. Body: With a legacy of reliability and a commitment to value, American Dental Accessories is the go-to source for over 100,000 dentists. Experience our specialized customer service and discover why professionals trust us for their dental supply needs.