Brand Tone

Authoritative & Official, Approachable & Inclusive, Community-Oriented & Engaging, Enthusiastic & Passionate, Patriotic/All-American

Brand Values

• •Authenticity/Originality
• •Quality
• •Accessibility & Inclusivity
• •Community & Sportsmanship
• •Fun & Recreation
• •Growth of the Sport

Best Practices

• •Emphasize Authority with Approachability: Always refer to the ACA's status as the "original and official" governing body, but balance it with welcoming and inclusive language that invites players of all skill levels.
• •Highlight Quality and American Made: Consistently mention the quality craftsmanship of products and, where applicable, their "Made in the USA" aspect, linking to pride and durability.
• •Foster Community and Fun: Use language that evokes a sense of togetherness, friendly competition, and the joy of the game. Encourage participation and sharing.
• •Be Clear and Informative: Provide clear information about rules, products, and events, reinforcing the ACA's role as a trusted resource.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for cornhole shine through in the copy. Use active, positive language that reflects the energy of the sport.

Social Perception

Trusted Authority, Quality Provider, Community Builder, Promoter of Fun, Accessible to All

Copy Examples

• •Headline: The Official Home of Cornhole. Quality Gear for Every Toss. Body: From backyard barbecues to the pro circuit, the American Cornhole Association is your trusted source for authentic rules and premium, American-made equipment. Get your official set today and join the fun! Call to Action: Shop Official ACA Gear!
• •Headline: Gather 'Round. It's Cornhole Time! Body: Nothing brings people together like a friendly game of cornhole. As the original governing body, we’re passionate about making this all-American pastime accessible to everyone. Quality boards, bags, and endless fun await. Call to Action: Find Your Perfect Set!
• •Headline: Built with Passion. Thrown with Pride. Body: Our team is made up of cornhole players just like you. That’s why we craft high-quality boards and bags designed for peak performance and lasting memories. Experience the ACA difference. Call to Action: Discover Our Craftsmanship!
• •Headline: More Than a Game. It's a Community. Body: Join millions of players who share the love for cornhole! The American Cornhole Association connects players of all levels through official rules, sanctioned tournaments, and the best gear in the game. Call to Action: Get Involved Today!
• •Headline: Legit Gear for Legendary Games. Body: Don't settle for imitations. As the official authority since 2003, the American Cornhole Association delivers certified equipment that guarantees a true playing experience. Ready to toss like a pro (or just have a blast in the backyard)? Call to Action: Shop Now & Play with Confidence!