Brand Tone

Authoritative/Knowledgeable, Supportive/Advocacy-focused, Professional/Serious, Legacy-driven/Archival, Community-oriented

Brand Values

• •Preservation of American Musical Heritage
• •Support for Composers
• •Promotion of American Music
• •Artistic Excellence & Diversity of Expression
• •Accessibility
• •Legacy

Best Practices

• •Emphasize Heritage and Authority: Consistently reference ACA's long history, its foundational figures, and its extensive, curated catalog to reinforce its authority and legacy in American concert music.
• •Adopt a Supportive and Composer-Centric Voice: Frame communications around the benefits and services offered to American composers, highlighting ACA’s role as an advocate and partner in their careers.
• •Maintain a Professional and Respectful Tone: Given the focus on concert music and the often academic or professional audience, the language should be formal, clear, and respectful of the art form and its creators. Avoid overly casual or colloquial language.
• •Highlight the Mission of Preservation and Access: Regularly communicate the importance of preserving and providing access to American musical works for performers, educators, researchers, and future generations.
• •Showcase Diversity and Innovation: While respecting tradition, also celebrate the new and diverse voices within American composition that ACA supports, reflecting the organization's commitment to a broad range of musical expression.

Social Perception

Respected Historical Institution, Essential Resource, Advocate for American Composers, Scholarly and Educational Contributor

Copy Examples

• •Headline: Preserving the Voice of American Music. For Over 85 Years. Body: The American Composers Alliance has championed the vibrant legacy and burgeoning future of American concert music since 1937. Explore our unparalleled catalog and discover the sounds that define our nation's artistic heritage. Call to Action: Access the Catalog | Learn More About Our Mission
• •Headline: Your Music. Our Mission. Publishing for American Composers. Body: Join a distinguished community of composers. The American Composers Alliance offers vital publishing, licensing, and preservation services, ensuring your work reaches audiences today and inspires generations to come. Call to Action: Become an ACA Composer | Explore Member Services
• •Headline: From Aaron Copland's Vision to Today's Innovators. Body: Founded by pioneers of American music, ACA continues to foster and promote the diverse tapestry of our nation's compositional talent. Discover works by established masters and emerging voices. Call to Action: Discover Our Composers | Support American Music
• •Headline: The Definitive Source for American Concert Music. Body: With over 14,000 scores, the American Composers Alliance provides unparalleled access to the rich history and dynamic present of American composition. For performers, scholars, and music lovers alike. Call to Action: Search Our Collection | License Music
• •Headline: Ensuring the Enduring Power of American Composition. Body: More than a publisher, ACA is a dedicated steward of America's musical heritage. We provide the resources and advocacy needed to keep American concert music thriving. Call to Action: Support Our Work | Explore Our Impact