Brand Tone

Enthusiastic and Passionate, Bold and Aggressive, Authoritative, Patriotic/Americana, Community-Oriented, Direct and Sales-Driven

Brand Values

• •Performance and Customization
• •Quality
• •American Made
• •Customer Focus/Service
• •Respect for Service Members
• •Passion for Muscle Cars

Best Practices

• •Embrace the "Authority" with Bold Confidence: Use strong verbs and declarative statements. Avoid hesitant or overly passive language. The copy should reflect a deep knowledge and passion for American muscle cars.
• •Speak the Enthusiast's Language: Incorporate common car enthusiast terminology naturally, but avoid overly technical jargon that might alienate newer enthusiasts. Focus on the feeling and look the parts achieve.
• •Always Highlight "Made in USA" and Patriotism (Authentically): Weave in mentions of American manufacturing and pride where relevant. The "American Hero Giveaway" is a good example to draw inspiration from for related content.
• •Foster Community and Showcase Customer Builds: Actively encourage customers to share their cars using branded hashtags. Use user-generated content in marketing materials (with permission) to build social proof and a sense of belonging.
• •Be Direct and Action-Oriented, Especially in Promotions: When promoting sales or new products, be clear, concise, and provide a strong call to action. Use exciting language that reflects the high-octane nature of the products.

Social Perception

Generally Positive, Legitimate Retailer, Niche Specialist, Engaged with Enthusiast Community

Copy Examples

• •Headline (Website Banner/Social Media Ad): UNLEASH THE BEAST. Your Ride. Your Rules. American Authority.
• •Product Description Snippet (for a widebody kit): Don't just turn heads—make 'em snap. Our USA-Made 'Muscle' Widebody Kit gives your [Car Model] that big, bad, aggressive stance it was born for. Built with passion, for the truly dedicated. #WithAuthority
• •Social Media Post (showing a customer's car): That feeling when the build is finally complete. 🔥 @[CustomerTag] knows what's up! Tag us in your American Authority-equipped ride for a chance to be featured. #AmericanMuscle #CustomBuild #MadeInUSA
• •Email Subject Line (for a sale): Authority Alert! 🇺🇸 Gear Up & Save Big on American-Made Muscle.
• •About Us Snippet: Since 2017, American Authority has been more than just a parts store; we're the fuel for your automotive passion. We equip American muscle car fanatics with high-quality, USA-made parts to build their dream machines. Because stock is for the other guys. Build it #WithAuthority.