Brand Tone

Professional & Expert, Confident & Assuring, Aspirational & Quality-Oriented, Customer-Focused

Brand Values

• •Quality
• •Experience/Expertise
• •Customer Satisfaction/Results
• •Health-Conscious Grooming
• •Accessible Luxury

Best Practices

• •Emphasize Expertise & Heritage: Consistently weave in the '10+ years of experience' and 'salon-tested' narrative to build trust and authority.
• •Highlight Product Benefits & Quality Ingredients: Go beyond features; explain how the products help achieve the desired 'perfect look' and mention beneficial properties like 'healthy,' 'paraben-free,' etc.
• •Darker, sleek themes often work well for 'lux' branding.
• •Showcase before-and-after transformations to visually demonstrate product effectiveness.
• •Incorporate customer testimonials and reviews to build social proof.

Social Perception

A provider of high-quality, professional barbering products born from industry experience and customer demand in a salon setting. The name 'Barber Lux' itself aims to evoke a perception of luxury and quality in barbering.

Copy Examples

• •Barberlux zorgt voor de meest perfecte look op gezonde wijze.
• •Daarom is Barberlux de ideale keuze voor jouw.
• •Top kwaliteit product.
• •luxe, maar betaalbare tint
• •Experience the difference that dedication to quality makes.