Brand Tone

Informative, Passionate, Empowering, Quality-Focused

Brand Values

• •Quality
• •Authenticity (Brazilian Hair Care Focus)
• •Customer Empowerment
• •Expertise
• •Customer-Centricity
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Informative, Passionate, Empowering, Quality-Focused), key messaging points, preferred vocabulary (e.g., "authentic," "curated," "empower," "vibrant," "healthy"), and things to avoid (e.g., overly casual slang, fear-based selling).
• •Prioritize Education & Value: Ensure copy consistently offers valuable information, tips, or insights about hair care, ingredients, or Brazilian hair rituals, reinforcing the "expert" and "informative" aspects of the tone.
• •Emphasize Authenticity and Origin: Regularly highlight the Brazilian origin of the products and the unique benefits this brings. Use storytelling around Brazilian hair care culture where appropriate to connect with passion.
• •Focus on Empowerment and Inclusivity: Use language that makes customers feel understood and capable, regardless of their hair type or concern. Frame product benefits around achieving their desired hair health and style.
• •Maintain Quality Cues: Consistently use words associated with quality, efficacy, and premium care. Ensure all communications, from product descriptions to customer service interactions, reflect a commitment to high standards.

Social Perception

Generally positive perception and growing interest, particularly for brands like Skala, often highlighted for quality and effectiveness, especially for curly hair types. Consumers actively seek out these brands.

Copy Examples

• •Headline: Unlock the Secret to Vibrant Hair: Discover Brazil's Best Kept Hair Care Rituals. Body: At Amend Market, we're passionate about bringing you authentic, high-quality Brazilian hair care. Explore our curated collection and empower your hair's true potential.
• •Social Media Post: Tired of hair products that don't understand your unique texture? 🌱 Our range of Brazilian treatments is expertly selected to nourish diverse hair types, helping you embrace the beauty of your natural locks. Learn more and find your perfect match! #BrazilianHairCare #HealthyHairJourney #AmendMarket
• •Product Description Snippet (for a deep conditioner): Revitalize your strands with [Product Name]. Sourced from the heart of Brazil, this intensive masque delivers [Key Benefit 1, e.g., deep hydration] and [Key Benefit 2, e.g., frizz control], empowering you to achieve the luscious, healthy hair you deserve. Because quality care makes all the difference.
• •Email Subject Line: Your Hair Transformation Starts Here ✨ Expert Advice & Brazilian Goodness Await! Email Body Snippet: At Amend Market, we believe everyone deserves hair they love. That's why we not only provide the finest Brazilian hair care products but also the expert knowledge to help you choose and use them effectively.
• •About Us Snippet (condensed for social): More than just a store, Amend Market is your trusted partner in discovering the power of Brazilian hair care. We're dedicated to quality, authenticity, and empowering your individual hair story. 🇧🇷💖