Brand Tone

Friendly, Encouraging, and Whimsical

Brand Values

• •Creativity and Imagination
• •Joy and Cuteness
• •Accessibility and Inclusivity
• •Community
• •Quality and Detail
• •Sharing and Generosity
• •Passion for Craft

Best Practices

• •Embrace 'Cute' and 'Whimsical' Language
• •Maintain a Friendly, Conversational Voice
• •Be Encouraging and Inclusive
• •Show, Don't Just Tell, the Passion
• •Keep it Visually Congruent

Social Perception

Highly Positive, Trusted Source for Patterns, Inspirational, Associated with 'Cute' and 'Whimsical', Supportive and Engaging

Copy Examples

• •Meet Finley the Fox! 🦊✨ This little charmer is ready to sneak his way into your heart and onto your crochet hook! Our newest pattern is packed with step-by-step photos, making it a fun and easy project for a cozy afternoon. Grab your yarn and let's make some magic! Link in bio for the pattern! #AMenagerieOfStitches #CrochetLove #Amigurumi #NewPattern #CuteCrochet
• •New to crochet? No worries! 🥰 Our Beginner Bunny Kit has everything you need to hop into the wonderful world of amigurumi – including super soft yarn, our easy-to-follow pattern, and helpful video guides! Create your own adorable bunny friend. You’ve got this! Shop kits now: [Link] #CrochetForBeginners #AmigurumiKit #CraftyFun #AMenagerieOfStitches #HandmadeHappiness
• •✨Psst! A FREE Cuddly Cactus Pattern Just For You!🌵 Hi [Customer Name]! Ready for a little stitch of sunshine? We've just released a brand new, super cute (and totally prickle-free!) cactus amigurumi pattern on the blog – and it’s all yours, for free! Perfect for adding a little green to your space or gifting to a friend. Happy Crocheting! [Link to Blog]
• •Say hello to Pip the Penguin! 🐧❄️ Lovingly handcrafted stitch by stitch, Pip is the perfect cuddly companion for little ones or a whimsical desk buddy for you! Made with soft, premium yarn and a whole lot of heart, he's ready for adventure. Each Pip is unique and brings a little sprinkle of joy wherever he waddles. Adopt Pip today! #HandmadeToy #AmigurumiLove #CutePenguin #AMenagerieOfStitches #GiftIdea
• •Watch this little blob of yarn transform into the cutest bee! 🐝✨ Magic is real when you have a crochet hook! 😉 Want to make your own? Pattern details in my bio! #CrochetMagic #AmigurumiBee #SatisfyingCrafts #DIY #LearnToCrochet #AMenagerieOfStitches #YarnLove