Brand Tone

Professional, trustworthy, quality-focused, versatile, modern, customer-oriented, accessible, established, experienced.

Brand Values

• •Quality
• •Experience/Tradition
• •Customer Satisfaction
• •Accessibility/Affordability
• •Variety/Choice

Best Practices

• •Emphasize Heritage & Trust: Consistently weave in the brand's long history (since 1991) and experience to build credibility and trust.
• •Highlight Quality & Materials: Regularly mention the commitment to quality, especially natural leather and recognized brands, to reinforce value.
• •Maintain an Accessible & Professional Voice: Keep the language clear, direct, and customer-focused, avoiding overly casual slang while remaining approachable and helpful.
• •Showcase Variety & Solutions: Illustrate the breadth of the product range (elegant, casual, sport, seasonal collections) to appeal to diverse customer needs and occasions.
• •Integrate Online and Offline Presence: Remind customers of the convenience of both online shopping (with benefits like free shipping and returns) and the existence of their 24 physical stores for a tangible shopping experience.

Social Perception

An established Romanian shoe retailer with a long history and a significant number of physical stores, particularly in the west of the country. Known for offering a wide variety of footwear for men and women, including recognized brands like Rieker. Emphasis on quality shoes, often made from natural leather, at accessible prices. Potential confusion with "Amelie Handmade" entities. Developing social media presence.

Copy Examples

• •Headline: Decades of Trust, Soles of Quality. Body: Since 1991, Amely.ro has been your trusted source for quality footwear in Romania. Discover shoes crafted for comfort and style that lasts. Walk with confidence.
• •Headline: Your Perfect Pair Awaits. Leather, Style, and Comfort. Body: From elegant evenings to casual weekends, find your fit at Amely.ro. We offer a wide selection of natural leather shoes and the latest trends, all at accessible prices. Step into your style today!
• •Headline: More Than Just Shoes – It's an Amely Experience. Body: With 24 stores across western Romania and a seamless online shop, Amely.ro makes finding quality footwear easy. Enjoy free delivery on orders over 300 lei and hassle-free returns. We're here for every step.
• •Headline: The Rieker Collection at Amely.ro: Unbeatable Comfort, Undeniable Style. Body: Explore one of Romania's widest selections of Rieker footwear. Known for exceptional comfort and durability, Rieker at Amely.ro brings you quality you can feel.
• •Headline: Step into the Season with Amely.ro. Body: Discover the latest Spring/Summer 2025 collection at Amely.ro. Fresh styles, timeless quality, and the comfort you expect from a brand with over 30 years of experience. Find your new favorites online and in our stores.