Brand Tone

empathetic, nurturing, and professional

Brand Values

• •Holistic Well-being
• •Natural and Ethical Practices
• •Professionalism and Expertise
• •Empowerment
• •Authenticity

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like 'We know it can be hard,' 'If you're feeling,' or 'Your peace matters' to connect with the audience's emotional state before introducing a product.
• •Highlight the 'Why,' Not Just the 'What': Instead of saying 'We sell Bach Flowers,' focus on the benefit: 'We provide natural tools to help you manage anxiety and find emotional harmony.' The product is the solution, not the starting point.
• •Maintain the 'Professional-Nurturing' Balance: Always weave in the brand's expertise. Use phrases like 'Formulated by a psychologist,' 'Grounded in therapeutic practice,' and 'Expertly blended' to reinforce credibility while using a soft, supportive tone.
• •Use Sensory and Calming Language: Incorporate words that evoke peace, nature, and gentle care. Words like 'soothe,' 'embrace,' 'harmony,' 'ritual,' 'blossom,' and 'restore' will reinforce the brand's identity.
• •Be Consistent with Value-Based Keywords: Ensure every piece of copy includes key value identifiers like '100% natural,' 'handmade,' 'vegan,' and 'cruelty-free.' This repetition builds trust and solidifies the brand's ethical commitment in the consumer's mind.

Social Perception

trustworthy, gentle, and specialized brand

Copy Examples

• •Feeling overwhelmed? Your path to peace can be gentle. Our Bach Flower blend for anxiety is a natural embrace for your nervous system, crafted by a psychologist to help you find your calm. Tap to restore your balance. #AmeluTerapia #NaturalWellness #EmotionalBalance
• •Self-care isn't a luxury; it's a necessity. This week, make a promise to yourself to pause, breathe, and reconnect. A single drop of our 'Calm & Relaxation' aromatherapy oil can transform your space into a sanctuary. Discover your ritual. #HolisticHealth #SelfLove #Aromatherapy
• •Handmade Wellness, Rooted in Psychology. Shop our 100% natural Bach Flower and Aromatherapy solutions to nurture your mind and spirit. Vegan & Cruelty-Free. #MindfulLiving
• •*Video shows hands gently placing drops into a bottle.* Text on screen: 'When stress takes over... we create the answer.' Quick shot of the 'Anti-Stress' roll-on. Text on screen: 'Natural relief, ready for you. Link in bio. #AmeluTerapia #StressRelief'
• •Feeling stuck? Let's find your focus together. Hi [Name], Juggling life's demands can cloud your concentration. Our 'Concentration' Bach Flower remedy is a natural, gentle way to help clear the fog and sharpen your focus. Created with expertise, made with love. See how it can help you.