Brand Tone

Empowering & Confident, Trendy & Fun, Approachable & Friendly, Inclusive & Celebratory, Direct & Sales-Oriented

Brand Values

• •Empowerment
• •Accessibility
• •Style & Trendiness
• •Comfort & Quality
• •Self-Expression & Fun
• •Inclusivity
• •Affordability

Best Practices

• •Embrace "Her" Voice: Consistently use language that is empowering, confident, and slightly playful (like a supportive best friend). Use "you" and "your" frequently to make it personal.
• •Highlight Inclusivity & Body Positivity: Always ensure copy reflects a celebration of all body types, especially when discussing fit and style. Use terms like "curve-flattering," "designed for you," and "celebrate your shape."
• •Stay Current and Trendy: Incorporate contemporary slang or phrases (authentically) and reference current trends, aligning with the brand's focus on "freshest styles."
• •Balance Aspiration with Accessibility: While showcasing stylish and desirable fashion, always bring it back to affordability and the idea that every woman can achieve these looks.
• •Maintain a Positive and Upbeat Energy: Keep the tone optimistic, fun, and enthusiastic. Focus on the joy and confidence that fashion can bring, aligning with "unapologetic fun."

Social Perception

Generally perceived as a brand that champions trendy and affordable fashion for a broader range of body types, especially plus-size women. Its social media presence is a key driver of its image. The main areas for improvement lie in product quality consistency and customer service, particularly concerning returns.

Copy Examples

• •Headline: Dare to Dazzle. Your Curves. Your Style. Your Rules. Body: Unleash your inner icon with Amelry's latest collection. Designed to fit, flatter, and make you feel fabulous – because confidence is always in fashion. Shop now and own your unique look! #AmelryStyle #CurveConfidence
• •Headline: Trend Alert! 🔥 Fresh Drops Just Landed. Body: Why blend in when you were born to stand out? From vibrant prints to must-have silhouettes, Amelry brings you the hottest looks of the season. Affordable, chic, and made for YOU. Discover your new obsession today! #ShopAmelry #NewCollection
• •Headline: Love Your Look, Love Your Price Tag. Body: At Amelry, we believe every woman deserves to feel amazing without breaking the bank. Explore our stunning range of dresses, tops, and more – all designed to celebrate your shape and style. Get ready for compliments! #AmelryFashion #AffordableGlam
• •Headline: Real Style for Real Women. Body: We see you, we celebrate you. Amelry is all about fashion that fits your life and your beautiful curves. Comfortable, stylish, and empowering – find pieces that let your personality shine. Join the Amelry community! #InclusiveFashion #ModernWoman
• •Headline: Weekend Vibes Loading... Powered by Amelry. Body: Got plans? We've got the perfect outfit! Whether it's a chill brunch or a night out, step out in style and comfort with Amelry. Effortless looks for every occasion. What are you waiting for? #OOTDInspo #FeelGoodFashion