Brand Tone

Professional, Authoritative, Aspirational, Empowering, Caring, Results-Oriented

Brand Values

• •Efficacy & Results
• •Quality
• •Expertise & Credibility
• •Integrity & Authenticity
• •Focus on South Asian Skin

Best Practices

• •Use terms like "clinically proven," "dermatologist-developed," "science-backed," "potent formulations."
• •Emphasize Quality and Efficacy: Use words like "premium," "high-quality," "effective," "proven," and "results-driven" consistently across all communications.
• •Incorporate Social Proof Authentically: Use customer testimonials and influencer endorsements, but ensure they align with the brand's overall message of genuine results and quality.
• •Showcase before-and-after photos (with permission) to visually represent product efficacy.
• •Engage actively with customer questions and concerns on social media to reinforce a caring and customer-focused approach.

Social Perception

Generally positive for efficacy, perceived as premium/luxury, trusted by some, questioned by others, targeted to South Asian skin, and influencer driven.

Copy Examples

• •Your journey to radiant skin starts here.
• •Explore our customer testimonials and discover how Amelle is transforming skin.
• •Experience the science of beautiful skin with Amelle's dermatologist-developed formulas.
• •Unlock your skin's potential with our Youth Potion, designed to deliver visible results.
• •Amelle: Premium skincare for proven results, backed by science and trusted by experts.