Brand Tone

Joyful & Whimsical, Friendly & Approachable, Passionate & Sincere, Community-Oriented & Local, Creative & Unique

Brand Values

• •Accessibility
• •Joy & Beauty
• •Community
• •Creativity & Self-Expression
• •Quality & Freshness
• •Simplicity & Ease
• •Entrepreneurial Spirit

Best Practices

• •Embrace Joyful & Positive Language: Use uplifting words, exclamation points where appropriate, and focus on the happiness flowers bring. Avoid overly formal or negative phrasing.
• •Keep it Conversational & Approachable: Write as if you're talking to a friend. Use contractions and simple, clear language that everyone can understand.
• •Highlight the Experience & Uniqueness: Focus on what makes Amelia's special – the flower trucks, the "build your own bouquet" concept, the whimsical and wild style.
• •Incorporate Storytelling: Share the "why" behind Amelia's – Mattie's passion, the desire to make flowers accessible, and the community connection.
• •Be Visually Inspired: Let the vibrant, colorful, and whimsical imagery of the brand guide the tone of the copy. Ensure the words match the visual feel. Use emojis thoughtfully on social media to enhance the playful and friendly tone.

Social Perception

A Nashville Icon/Staple, Unique and Innovative, High Quality and Beautiful, Fun and Experiential, Friendly and Welcoming, Instagrammable, Aspirational and Dreamy

Copy Examples

• •Instagram Post (Image: Colorful flower truck with people smiling, building bouquets): Stop and smell the sunshine! ☀️ Penny the Flower Truck is blooming in 12 South today until 5 PM. Come build your own little piece of happiness! #AmeliasFlowerTruck #NashvilleFlowers #BYOBouquet #FlowerJoy #ShopLocalNash
• •Website Banner (Homepage): More Than Just Flowers, It's a Moment of Joy. Discover the Amelia's experience – from our whimsical flower trucks to stunning bouquets delivered to your door. Flowers for everyone, every day. [Link to Shop/Truck Schedule]
• •Facebook Ad (Targeting locals interested in unique experiences): Looking for a little burst of color and creativity? 🌸 Amelia's Flower Truck is your happy place on wheels! Find a truck near you this week and let your inner florist bloom. It's fun, it's fresh, it's uniquely Nashville! #AmeliasFlowers #NashvilleEvents #FlowerTruckFun #DIYFlowers #NashvilleOriginal
• •TikTok Video Caption (Video: Fast-paced montage of hands selecting different flowers from the truck, ending with a beautiful, self-made bouquet): POV: You just created the bouquet of your DREAMS at Amelia's Flower Truck! 💐✨ So many pretties to pick from! Where should we park next? 👇 #FlowerPower #Nashville #AmeliasFlowerTruck #DIYBouquet #HappyVibes #FlowerLover
• •Email Newsletter Snippet (Announcing a workshop): Unleash Your Inner Floral Designer! ✨ Join us for a fun and inspiring evening at our [Store Location] workshop. Learn to craft your own stunning, textural arrangement with guidance from our friendly flower experts. Perfect for a creative outing or a gift for someone special! Limited spots – book yours today and let the beauty bloom! #AmeliasWorkshops #FlowerClass #NashvilleCreative #DIYFlowers #GirlsNightOut