Tono de Marca

Charming, Nurturing, and Trustworthy

Valores de Marca

• •Quality and Craftsmanship
• •Supporting Local and Regional Brands
• •Timeless Style
• •Customer-Centric Service
• •Childhood Wonder

Mejores Prácticas

• •Use Nurturing Language: Employ words like "gentle," "soft," "caring," "comfort," and "safe" to maintain a nurturing tone that resonates with parents.
• •Emphasize Quality and Origin: Consistently mention the high-quality materials, craftsmanship, and the local/regional origins of products to reinforce the brand's core values.
• •Maintain a Whimsical and Clean Aesthetic: Ensure all visual content on social media and the website aligns with the established charming and gentle aesthetic. Use natural light and uncluttered backgrounds.
• •Tell a Story: Frame products within a narrative. Instead of just selling a blanket, sell the story of "cozy moments" and "family heirlooms."
• •Engage Personally and Warmly: When responding to customer comments and inquiries, use a friendly, personal, and helpful tone. Address customers by name when possible to foster a sense of community and personalized service.

Percepción Social

premium, boutique retailer for discerning parents and gift-givers; a reliable source for high-quality, beautiful, and often locally-sourced children's items; a stable and respected community business; associated with special occasions, quality investment pieces, and thoughtful gifts.

Ejemplos de Copy

• •Soft on their skin, gentle on the earth. Discover our new collection of organic cotton essentials, designed for the sweetest slumbers and the happiest of playtimes. Wrap your little one in pure comfort.
• •A dress for today, a treasure for tomorrow. Each of our heirloom gowns is crafted with love and destined to be part of your family's story. Let us help you create a custom piece for your special little one.
• •Ready for new adventures! Our collection of children's shoes is designed for comfort, durability, and style, supporting every step, skip, and jump of their school day. Find the perfect fit in-store and online.
• •Imagination in their hands. Our curated selection of classic wooden toys is made to inspire creativity and stand the test of time. Build, dream, and play the day away.
• •Thirty-three years of dressing the little ones of New Zealand! Since 1991, we've had the joy of being part of your families' special moments. Thank you for your continued love and support. Here's to many more years of beautiful childrenswear and timeless toys.