Brand Tone

Passionate, Personal, Joyful, Creative, Handcrafted, Authentic

Brand Values

• •Love of Color and Nature
• •Artisanal Quality & Craftsmanship
• •Personal Connection & Customer Satisfaction
• •Creativity & Self-Expression
• •Accessibility of Art

Best Practices

• •Always Use "I" and Personal Stories: Continue to write from Amelia's personal perspective. Share inspirations, the joy found in creating, and perhaps brief anecdotes about the process or what inspired a particular piece. This reinforces the "handmade by a real artist" value.
• •Emphasize Color and Joy: Consistently use descriptive words that evoke vibrancy, happiness, and the beauty of nature (e.g., "vibrant," "joyful," "blooming," "sunshine," "colorful," "luminous").
• •Highlight the "Handmade in France" Aspect: Subtly weave in the origin of the art and materials. This adds to the authenticity and unique selling proposition, especially for an international audience.
• •Maintain a Warm, Encouraging, and Slightly Whimsical Voice: Whether describing a product or interacting with customers, the tone should feel inviting and enthusiastic, like welcoming someone into her "colorful world."
• •Focus on the Emotional Connection: Frame the art not just as a decorative object, but as something that brings joy, beauty, and a personal touch to a home or as a heartfelt gift. Use phrases that speak to feelings and experiences.

Social Perception

Seen as a Talented and Accommodating Artist with Highly Positive Customer Feedback

Copy Examples

• •Website Banner/Homepage: Step into a world bursting with color! Discover Amelia Hurst's handcrafted mosaics and art, lovingly made in the heart of Brittany. Let's bring joy and vibrant floral beauty into your home.
• •Product Description (Custom House Plaque): Welcome guests with a uniquely personal touch! Each floral mosaic house plaque is handcrafted by Amelia, using vibrant French materials to bring your vision to life. More than just a number, it’s a piece of art that tells your home’s story. Let’s create something beautiful together!
• •About Page Snippet (if expanded): For me, art is about sharing joy and capturing the vibrant beauty of the world around us – especially the stunning landscapes of Brittany and the endless inspiration of flowers. From intricate mosaics to expressive finger paintings, every piece is a part of my colorful journey, made with passion and a wish to brighten your space.
• •Social Media Post (if she starts one): Hello color lovers! 🎨 Just put the finishing touches on this custom floral mosaic – isn't she a beauty? I absolutely adored bringing this client's vision to life! What colorful creation can I dream up for you? #AmeliaHurstArt #MosaicArt #HandmadeInFrance #FloralArt #ColorfulHome
• •Email Newsletter Introduction: A splash of color for your inbox! Hello from my studio in Brittany, where new mosaic creations are blooming. This month, I’m excited to share [new product/collection/DIY kit] and a little behind-the-scenes peek into how these joyful pieces come together. Let the colors inspire you!