Brand Tone

Creative and Inspirational, Personable and Friendly, Entrepreneurial and Supportive

Brand Values

• •Personalization
• •Creativity
• •Thoughtfulness
• •Quality and Accessibility

Best Practices

• •Lead with Personalization: Always frame the product around the customer's story. Use words like "your," "custom," and "personalized." Ask questions in captions to encourage followers to share their own stories and ideas.
• •Use Storytelling: Instead of just listing product features, tell a story. This can be the story of how a piece is made, the story of the person receiving the gift, or the story the piece itself can tell.
• •Show, Don't Just Tell: Leverage behind-the-scenes content. The process of making and packing an order is a powerful narrative. The copy should complement these visuals, highlighting the care and craft involved.
• •Foster a Community Tone: When addressing the audience, especially other entrepreneurs who buy templates, use a supportive and collaborative tone. Position the brand as a peer and a resource, not just a seller.
• •Maintain a Consistent Voice Across Platforms: While the format changes (e.g., short-form video on TikTok vs. polished photos on Instagram), the core tone—creative, personal, and friendly—should remain the same. This builds a strong, recognizable brand identity.

Social Perception

The public perceives Ame Colors as a reliable and creative source for personalized jewelry and gifts. The brand is seen as trendy and in-tune with current interests like birthstone necklaces and charm bracelets. The transparency of showing the order-packing process on TikTok builds trust and creates an authentic connection with the audience. They are viewed not just as a store, but as a creative partner in the gifting process.

Copy Examples

• •Your story, one charm at a time. ✨ The new Italian Charms are here! From your initial to that tiny symbol that means the world, build a bracelet that’s 100% you. What will your first charm be? Let us know below! 👇 #AmeColors #ItalianCharms #PersonalizedJewelry #Storytelling
• •(Video shows hands carefully placing a birthstone necklace into a custom-designed box) On-screen text: Packing Daniela’s order for her bestie’s birthday. 💖 Voiceover/Caption: There’s nothing like sending a little piece of love. Each personalized birthstone necklace is packed by hand, ready to make someone’s day sparkle. Tag someone who needs this! #PackingOrders #GiftIdeas #BirthstoneJewelry #HandmadeWithLove
• •Product: The Engraved Plate Necklace Description: Say it all without saying a word. Our Engraved Plate Necklace is crafted from durable stainless steel and ready for your personal touch. Engrave a special date, a meaningful name, or a secret message. It’s more than jewelry; it’s your story worn close to the heart. Simple, elegant, and uniquely yours.
• •Headline: The Most Thoughtful Gift is Personal. Body: Stop searching for the perfect gift—create it. With Ame Colors, you can design personalized jewelry that shows how much you care. From custom engravings to birthstone colors, find a unique present for every person and every moment. Shop our personalized collection now! [Shop Now Button]
• •Subject: For the Makers & Creators 🎨 Body: Hey [Customer Name], we know you have an eye for detail. That’s why we do more than just jewelry. Did you know we offer downloadable templates for our most creative packaging? Elevate your own brand or give your next gift that extra wow-factor. Because the outside should be as special as what’s inside. [Explore Templates Button]