Brand Tone

professional, innovative, and supportive

Brand Values

• •Innovation
• •Accessibility/Affordability
• •Customer-Centricity (Clients First)
• •Improved Patient Care
• •Quality and Efficacy

Best Practices

• •Focus on Benefits, Not Just Features: While detailing technical specifications (e.g., 7.0 Watts, 810nm Wavelength), always connect them back to how they benefit the dentist (e.g., "optimum power and precision for a broad range of procedures") and the patient (e.g., "gentler, more comfortable" care, "faster, more efficient treatments").
• •Use Clear, Professional, and Accessible Language: Avoid overly technical jargon where possible, or explain it clearly. The goal is to be understood by dental professionals while conveying expertise and innovation. Emphasize ease of use.
• •Highlight Innovation and Advancement: Regularly incorporate terms like "innovative," "advanced," "cutting-edge," "pioneering," and "revolutionary" when describing products and the company's mission.
• •Emphasize Support and Partnership: Reinforce that AMD Lasers is more than just a product supplier; they are a partner in the dental professional's success, offering education, support, and solutions to make their jobs "Easier, Faster, and Better."
• •Maintain a Confident and Positive Outlook: Convey a belief in the quality and impact of the products. Focus on the positive outcomes for both dental practices and their patients (e.g., "healthier smiles," "elevate their standard of care").

Social Perception

AMD Lasers is generally perceived positively within the dental community. They are recognized for making laser dentistry more accessible through affordable yet effective products like the Picasso series. Dentists appreciate the ease of use, the clinical benefits for soft-tissue procedures, and the potential for practice growth. The company's focus on education is also a positive aspect. The recent merger with CAO Group's dental properties is likely to further solidify their position as a comprehensive dental solutions provider.

Copy Examples

• •Headline: Elevate Your Practice. Empower Your Patients. Discover the AMD Lasers Difference. Body: At AMD Lasers, we're committed to pioneering dental technology that's not only advanced but also accessible. Our award-winning lasers are designed to help you perform procedures with greater precision, reduce patient discomfort, and achieve better outcomes. Make your practice Easier, Faster, and Better.
• •Social Media Post: Transform your approach to soft-tissue management with the Picasso laser family. Experience intuitive design, predictable results, and the support of a team dedicated to your success. Learn how AMD Lasers can help you innovate patient care. #AMDLasers #DentalTech #PicassoLaser #InnovationInDentistry
• •Product Description Snippet (for Monet Curing Light): Revolutionize your restorative procedures with the Monet Laser Curing Light. Achieve unprecedented curing speed, depth, and consistency, backed by research and the reliability you expect from AMD Lasers. Don't just cure composites, transform them.
• •Email Subject: Unlock New Possibilities: Affordable Laser Dentistry with AMD Lasers. Body: Dear Doctor, Imagine offering your patients minimally invasive treatments with faster healing times. With AMD Lasers, this is within reach. Our innovative and budget-friendly laser solutions, like the renowned Picasso+, are designed to seamlessly integrate into your practice, empowering you to provide a higher standard of care. Explore our range and educational resources today.
• •Website Banner: Investing in Your Success. AMD Lasers provides cutting-edge dental technology backed by comprehensive education and dedicated support. Partner with us to enhance your clinical capabilities and patient satisfaction.