Brand Tone

Playful & Fun, Friendly & Approachable, Matter-of-fact & Straightforward, Stylish & Conscious, Whimsical & Offbeat

Brand Values

• •Sustainability
• •Functionality & Durability
• •Playful Design & Aesthetics
• •Affordability & Accessibility
• •Ethical Production
• •Simplicity

Best Practices

• •Embrace Playful Language: Use lighthearted words, fun questions, and relatable scenarios. Don't be afraid of a well-placed emoji or a gentle pun where appropriate. Keep it cheerful and optimistic.
• •Be Direct and Simple: Get to the point, but do it with warmth. Avoid overly corporate jargon or complicated sentences. Make product benefits clear and easy to understand, reflecting the 'simple things for everyday living' ethos.
• •Weave in Sustainability Naturally: Talk about recycled materials and eco-friendly practices as inherent parts of the product's appeal, not as an afterthought or a lecture. Frame it as a positive choice that adds value.
• •Highlight Function with Personality: When describing features like durability or capacity, use vivid and slightly whimsical examples (e.g., 'carries your pumpkin haul,' 'survives the bottom-of-the-backpack chaos').
• •Engage Like a Friend: Write captions and responses as if you're talking to a friend. Be approachable, listen to the community, and reflect their enthusiasm and language back to them when appropriate (especially on social media).

Social Perception

Positive & Trendy, Eco-Friendly Champion, Durable & High Quality, Good Value, Community-Focused, Innovative & Creative

Copy Examples

• •Instagram Post (New Print Launch): Say hello to [New Print Name]! 🦓✨ Your everyday adventures just got a whole lot groovier. Made with 100% recycled ripstop nylon, because looking good and doing good should always go hand-in-hand. #Baggu #SustainableStyle #PlayfulPrints
• •Website Product Description (Standard Baggu): Our original, do-it-all reusable bag. Hauls 2-3 plastic grocery bags worth of stuff (or your entire impulse-buy-book collection – we don’t judge!). Folds into a tiny flat pouch, so it’s always there when you need it. Made from recycled materials to help keep the planet awesome. Seriously strong, seriously fun.
• •Email Subject Line (Sale Promotion): Oops, Did We Say Sale? 😉 Fun, Sustainable Baggus Inside!
• •TikTok Video Caption (Showing bag capacity): Think it won’t fit? Think again! 🤯 Our [Bag Name] holding everything but the kitchen sink. #BagguChallenge #SustainableLiving #SurprisinglySpacious #EcoFriendly
• •About Us Snippet: We believe in making things that make you smile – and that are kind to the planet. Since 2007, we've been designing simple, playful, and super useful bags that you can count on, day in and day out. Built to last from recycled materials, because good choices should feel good too.