Brand Tone

Heritage-driven & Authentic, Quality-focused & Effective, Minimalist & Design-conscious, Passionate (about music & sound), Knowledgeable & Authoritative (subtly), Contemporary & Cultured

Brand Values

• •Clean Sound/Purity of Sound
• •Quality & Efficacy
• •Longevity (of audio gear & products)
• •Design & Aesthetics
• •Heritage & Innovation
• •Passion for Music
• •Responsibility

Best Practices

• •Emphasize Heritage with Purpose: Always link the brand's long history (since 1971) to its experience, trustworthiness, and enduring commitment to quality sound, rather than just stating the year.
• •Speak the Language of Quality and Efficacy: Use confident, clear language that describes the tangible benefits of the products – improved sound, reduced noise, longevity of records, and gentle care.
• •Reflect Scandinavian Design in Words: Keep copy clean, uncluttered, and to the point, mirroring the minimalist product aesthetic. Avoid overly complex jargon where simpler, elegant phrasing will do.
• •Convey a Genuine Passion for Music: Let the love for music and the listening experience shine through. Connect with the emotional aspect of owning and listening to records or enjoying clear audio.
• •Maintain an Understated Authority: Position AM Clean Sound as a knowledgeable expert in audio care without being arrogant. Offer helpful advice and insights (like care guides) that reinforce this expertise.

Social Perception

Respected & Established, Effective, High Quality, Specialist/Niche (for audiophiles and vinyl enthusiasts), Design-Oriented

Copy Examples

• •Headline: Since 1971, The Art of Pure Sound. Body: Born from a passion for music, AM Clean Sound delivers the original, trusted solution for preserving your vinyl and perfecting your listening experience. Rediscover the clarity in every groove.
• •Headline: Minimal Design. Maximum Fidelity. Body: Experience Scandinavian simplicity in your audio care. Our expertly formulated cleaners and precisely crafted tools protect your cherished collection, ensuring every note is heard as intended. Clean sound, by design.
• •Headline: Uncover the Detail. Preserve the Legacy. Body: Dust, grime, and static are no match for decades of Danish innovation. AM Clean Sound products gently restore your records, prolonging their life and enriching your connection to the music.
• •Headline: More Than Clean. It's AM Clean. Body: For the love of analog. For the pursuit of pristine audio. Our commitment to clean sound has been unwavering since 1971. Elevate your sound, from treasured vinyl to your everyday tech.
• •Headline: Your Music Deserves AM Clean Sound. Body: From the founders of vinyl care, a complete system to maintain the warmth and depth of your collection. Safe, effective, and beautifully designed – because every listening session should be an experience.