Brand Tone

educational, serene, and aspirational

Brand Values

• •Natural Purity
• •Simplicity & Minimalism
• •Efficacy & Quality
• •Conscious Craftsmanship
• •Holistic Wellness

Best Practices

• •Lead with the Ingredient: Always connect the product's benefit back to its natural ingredients. Use phrases like "Powered by...", "Infused with...", or "A potent blend of..." to reinforce the brand's core value of natural purity.
• •Use Serene and Sensory Language: Employ words that evoke calmness, nature, and gentle effectiveness. Words like "illuminate," "nourish," "soothe," "radiant," "pure," and "dewy" align perfectly with the established tone.
• •Embrace Simplicity: Keep sentences clear, concise, and direct. Avoid overly scientific or complicated language. The copy should reflect the minimalist aesthetic of the brand itselfclean and uncluttered.
• •Highlight "Hecho en México": Proudly and consistently mention the brand's origin. It is a powerful differentiator that adds authenticity and appeals to consumers' desire for consciously made products.
• •Frame Skincare as Self-Care: Position the use of ambo products as a mindful ritual rather than a chore. Use language that encourages moments of peace, wellness, and personal indulgence, connecting the physical act of skincare with emotional well-being.

Social Perception

The brand is perceived as trustworthy, high-quality, and aesthetically pleasing. Customers frequently praise the quality and effectiveness of the products, often highlighting specific items that have worked well for them. Online reviews and social media comments often mention the pleasant textures and smells of the products, reinforcing the natural and sensorial experience. The minimalist branding is well-received and seen as modern and chic. There is a strong appreciation for the fact that the brand is Mexican-made, which resonates with both local and international consumers looking for authentic and unique products.

Copy Examples

• •Your daily dose of brightness, bottled. Our Vitamin C Serum is a pure, potent blend of antioxidants designed to illuminate your skin from within. Simple, natural, effective. That’s the ambo® promise. #amboskincare #NaturalGlow #VitaminC
• •Transform your skincare routine into a ritual of self-care. Our natural formulas, crafted in Mexico, are designed to nourish your skin and calm your mind. Discover the power of simple, conscious beauty. Shop the collection now.
• •Pure. Potent. Proven. Experience the art of minimalist skincare. Natural ingredients, consciously crafted in Mexico to reveal your most radiant self.
• •Forget complex routines. True hydration comes from pure, powerful ingredients. Our Hyaluronic Acid Serum is formulated to draw moisture deep into the skin, leaving it plump and fresh. One drop is all it takes to start your journey to lasting hydration. #HechoEnMexico #SimpleSkincare
• •What does 'self-care' mean to you today? A quiet moment? A nourishing meal? Your evening skincare ritual? Let us know below. ✨ #ambo #WellnessJourney