Brand Tone

Authentic & Sincere, Friendly & Approachable, Passionate & Adventurous, Conscious & Responsible, Positive & Uplifting

Brand Values

• •Ethical Production
• •Sustainability
• •Quality & Durability
• •Community Focus
• •Love for the Outdoors & Adventure
• •Family & Collaboration
• •Authenticity

Best Practices

• •Embrace "We" and "Our Family": Consistently use inclusive language that reinforces the family-owned, community-centric nature of the brand. Speak to customers as part of the "Ambler Family."
• •Lead with Values: Weave ethical production, sustainability, and love for the outdoors into product descriptions, social media posts, and all communications, not just the "About Us" page.
• •Share the "Why": Go beyond describing what the products are; explain *why* Ambler makes them the way they do – the inspiration from nature, the commitment to makers, the desire to encourage outdoor life.
• •Maintain an Authentic Voice: Avoid overly corporate or generic marketing-speak. Keep the language genuine, passionate, and reflective of a small business that truly cares about its products and customers.
• •Inspire Adventure & Connection: Use evocative language and storytelling that paints a picture of outdoor experiences and the joy of connecting with nature and community through Ambler products.

Social Perception

Ambler Mountain Works is generally perceived as a reputable and trustworthy brand that produces high-quality, stylish, and functional outdoor headwear and accessories. Customers highly value the "Made in Canada" aspect and the brand's commitment to ethical and sustainable manufacturing practices. The brand is seen as family-friendly, with products that appeal to both adults and children, particularly due to unique designs. There is an appreciation for their connection to nature and the outdoor lifestyle they promote. The company is viewed as a small business with a strong sense of community and a desire to make a positive impact.

Copy Examples

• •Headline: Adventure-Ready, Ethically Made. Body: Explore wilder, wander further. Our latest collection of hats and toques are crafted with love in Canada and by our fair trade partners in Nepal, so you can feel good inside and out on every journey. Join the Ambler Family and wear your values. #AmblerMW #EthicalOutdoor #WhereverYouWander
• •Headline: Cozy Comfort, Conscious Craft. Body: Snuggle up in our new hand-knit wool toques, made with care and sustainable materials. Inspired by the beauty of the mountains and the spirit of our community, each piece is designed for lasting warmth and timeless style. Because doing good should always feel this good. #AmblerAdventures #MadeWithPurpose
• •Headline: For Little Explorers & Big Dreams. Body: Spark their love for the great outdoors! Our fun, durable kids' hats are designed for every adventure, big or small. Ethically made and built to last, they’re ready for puddle jumps, forest trails, and mountain peaks. Let's nurture the next generation of adventurers, together. #AmblerKids #OutdoorFamily
• •Headline: More Than Just a Hat. It's a Promise. Body: At Ambler, we believe in gear that’s as good for the planet as it is for your adventures. From sustainable sourcing to supporting our maker communities in Canada and Nepal, every stitch tells a story of responsibility. That’s the Ambler difference. #SustainableStyle #AmblerValues
• •Headline: Your Go-To for Every Season, Every Story. Body: From sun-drenched trails to snowy peaks, Ambler is here for wherever you wander. Our family designs gear we love and use ourselves, ensuring quality, comfort, and a touch of mountain spirit in every product. What adventure are you planning next? #AmblerMountainWorks #OutdoorLife