Brand Tone

bold, empowering, and unapologetic

Brand Values

• •Ambition and Success
• •Boldness and Freedom
• •Confidence and Empowerment
• •Overcoming Adversity
• •Luxury and Quality

Best Practices

• •Lead with Confidence: All copy, from product names to email newsletters, should start from a place of empowerment and strength. Use active verbs and declarative sentences.
• •Embrace the Edge: Do not be afraid to use bold and slightly provocative language that aligns with the "not giving a fuvk" value. This will resonate with the target audience and differentiate the brand.
• •Tell the "Overcoming the Odds" Story: Regularly weave the brand's origin story into marketing materials. This narrative of challenging norms is a powerful asset that builds connection and reinforces the brand's core values.
• •Focus on the "Why," Not Just the "What": Instead of just describing a piece of clothing, describe the feeling it evokes and the mindset it represents. Connect the apparel to the lifestyle of ambition, success, and freedom.
• •Maintain a Consistent Voice Across All (Future) Platforms: If and when the brand expands to social media, it is crucial that the tone established on the website is carried over. This includes the style of imagery, the text in posts, and the way the brand interacts with its audience.

Social Perception

Difficult to gauge due to limited online presence, absence of social media, customer reviews, and user-generated content, leading to a lack of public dialogue and social proof. Potential customers have limited external validation of the brand's products and promises.

Copy Examples

• •Don't just chase your dreams. Dress for them. This is clothing for the unapologetically ambitious.
• •Command the room before you even speak. Our signature blazer isn't just an addition to your wardrobe; it's a statement of your intent. Tailored for the bold, designed for the determined.
• •We started by breaking the rules in the modeling world. Now, we're redefining the look of ambition. Our clothing is for those who live by their own rules and build their own empires.
• •Your Ambition Called. We've Got Your New Uniform.
• •They said you were 'too ambitious.' We say, 'show them what ambition looks like.' Shop the collection that's as fearless as you are.