Brand Tone

Aspirational, elegant, and empowering, blending luxury with a personal and accessible feel. The language is evocative and celebratory, encouraging self-expression and inclusivity.

Brand Values

• •Creative Excellence & Craftsmanship
• •Originality & Self-Expression
• •Inclusivity
• •Luxury & Modernity
• •Customer-Centricity

Best Practices

• •Lead with emotion and support with detail: Start with aspirational and evocative language, then follow with specific details about materials and craftsmanship.
• •Use storytelling: Weave the brand's narrative into the copy, referencing elements, jewelry as art, and unique stories to create a richer experience.
• •Empower the customer: Use language that positions the customer as the "muse" and the jewelry as a tool for self-expression.
• •Maintain a luxurious yet inclusive tone: Balance sophisticated and elegant language with inclusive terms and direct addresses.
• •Ensure visual and textual harmony: The copy's tone must always match the high-quality, stylized aesthetic of the brand's photography to build a strong identity.

Social Perception

Perceived as a provider of high-quality, beautiful, and unique plated jewelry. It is seen as a good choice for gifting and self-indulgence, positioned as a credible and desirable designer label with reliable service.

Copy Examples

• •Define your universe. Our new Celestial Necklace isn't just an accessory; it's a statement. Handcrafted to illuminate your every moment. #AmbarHouse #IlluminateYourUniverse
• •Make their moment memorable. Give the gift of art with a piece from Ambar House. Our 22k gold-plated jewelry is crafted to celebrate love, balance, and creation. Shop the perfect gift today.
• •Style Knows No Boundaries. Discover our exclusive unisex collection, where elegance and originality unite. Because everyone deserves to stand out.
• •Welcome back, Muse. We noticed you have an eye for elegance. As part of our inner circle, be the first to explore our latest handcrafted designs and find your next story-defining piece. #TheArtOfYou
• •Worn artfully, this handcrafted 22k gold-plated bracelet is a tribute to modern elegance. Designed not just to adorn your wrist, but to echo your unique style. A timeless classic for the contemporary trendsetter.