Brand Tone

Warm, personal, and trustworthy, with a friendly and customer-focused approach, emphasizing the emotional significance of sending flowers.

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Reliability
• •Emotional Connection

Best Practices

• •Emphasize Emotional Language: Use words that evoke feelings of joy, love, comfort, and celebration. Focus on the "why" behind the purchase, not just the "what."
• •Maintain a Personal and Warm Voice: Address the customer directly and in a friendly manner. Use "you" and "your loved ones" to create a personal connection.
• •Highlight Trust and Reliability: Consistently mention dependable delivery and quality products, especially for the international audience. Phrases like "delivered with care" and "your trusted florist" reinforce this.
• •Keep it Simple and Clear: Ensure the ordering process is straightforward. The copy should be easy to understand, avoiding overly complex or ornate language.
• •Showcase Visuals with Heartfelt Captions: Let the beauty of the flowers shine on social media, accompanied by captions that tell a story or convey an emotion, reinforcing the brand's values.

Social Perception

Highly positive. Customers view the brand as a reliable and high-quality florist, especially for international orders. Praised for beautiful arrangements, efficient delivery, and excellent customer service. Seen as a trustworthy option for celebrating important life events from a distance, contributing to a strong reputation for customer satisfaction.

Copy Examples

• •Words can't always capture what the heart feels. Let our 'Passion' bouquet of 24 red roses speak for you. Hand-arranged with love and delivered with care, it's more than a gift—it's a memory in the making. Send a gesture that will be remembered.
• •Make their birthday unforgettable with a burst of color and joy. Our 'Birthday Bliss' arrangement is a vibrant mix of seasonal blooms, designed to make them smile. Add a delicious cake to your order and send a celebration in a box, anywhere in Argentina!
• •Connecting hearts across the miles. Sending love to Argentina is simple and beautiful with Ambar Flowers. Our stunning bouquets are hand-delivered with a personal touch, ensuring your thoughts and feelings arrive safely. Trust us to bridge the distance.
• •Who needs a reason to make someone's day? Surprise them with our 'Sunny Spontaneity' bouquet, a cheerful mix of fresh gerberas and lilies. Because the best moments are the unexpected ones. Order now for same-day delivery in Buenos Aires.
• •Show appreciation to clients and partners with elegance and style. Our sophisticated floral arrangements are the perfect way to represent your brand and strengthen professional relationships. Contact us for customized corporate gifting solutions.