Brand Tone

Practical, Accessible, and Encouraging

Brand Values

• •Quality & Variety
• •Customer Support & Promptness
• •Affordability/Value for Money
• •Creativity & Inspiration
• •Accessibility & Convenience

Best Practices

• •Speak to Your Audience Directly and Simply: Use "you" and "your" to make the copy engaging. Avoid overly technical jargon unless specifically addressing professionals with terms they understand. Keep sentences clear and concise. The goal is to be understood easily.
• •Highlight Solutions and Benefits: Instead of just listing product features, explain how they help the customer achieve their goals (e.g., "make your bouquets unforgettable," "adding that extra touch").
• •Be Genuinely Enthusiastic and Positive: Let your passion for floristry and creativity shine through. Use encouraging words and exclamation points where appropriate, but maintain authenticity. The tone should be inviting.
• •Maintain a Consistent Visual and Verbal Style on All Platforms: While the format might change (e.g., short TikToks vs. detailed website descriptions), the core tone, keywords, and visual aesthetics should align to build brand recognition.
• •Incorporate Customer Language and Feedback: Pay attention to how your customers talk about your products and their needs (e.g., "super quality," "fast delivery"). Reflecting this language in your copy can make it more relatable and trustworthy. Listen to their reviews and address their points.

Social Perception

positive

Copy Examples

• •Headline: Unlock Your Floral Creativity! ✨ Body: From vibrant ribbons to elegant boxes, find everything you need to make your bouquets unforgettable. Shop our new collection now and let your imagination bloom! #FlowerPackaging #DIYFloral #YourCreativeSource
• •Headline: Quality Supplies, Stunning Results. Body: Florists trust us for a reason! Get premium packaging and accessories at prices that make sense for your business. Fast shipping across Romania. Order today! #FloristSupplies #BestValue #PackagingExperts
• •Headline: Special Offer Just For You! 💐 Body: Don't miss out! Get [X]% off on all [Specific Category, e.g., decorative boxes] this week only. Perfect for adding that extra touch to your gifts and arrangements. Tap to shop the sale! #FloralDeals #LimitedTimeOffer #BeautifyYourBlooms
• •Headline: New Arrivals to Inspire You! 💡 Body: Fresh designs and essential tools have just landed at Ambalaje de Flori Online! Explore the latest trends in floral presentation and get everything you need, delivered right to your door. What will you create next? #NewCollection #FloralInspiration #ShopNow
• •Headline: We Make Flower Styling Easy & Beautiful. Body: Whether you're a pro florist or a passionate hobbyist, our wide selection of packaging and accessories is here to help. Got a question? We’re here to assist! Let's create something beautiful together. #FlowerArt #SupportForFlorists #EasyOrdering