Brand Tone

Helpful, Trustworthy, and Value-Driven

Brand Values

• •Quality and Value
• •Customer-Centric Service
• •Simplicity and Elegance
• •Community and Generosity

Best Practices

• •Focus on the Feeling, Not Just the Features: Instead of only listing technical specs, describe the emotional benefit. Use words like "cozy," "inviting," "relaxing," and "elegant" to paint a picture of the experience. The goal is to sell the feeling of togetherness and comfort a fireplace provides.
• •Use a Helpful and Approachable Tone: Write as if you're a knowledgeable friend giving trusted advice. Use conversational language, ask questions, and offer solutions (like a buyer's guide). The "👋 Hey! Want some help?" pop-up is a perfect example to emulate across all content.
• •Showcase Customer Stories and Reviews: Integrate testimonials and user-generated content into ads, social posts, and product pages. Social proof is powerful, and phrases like, "Here's what our customers are saying..." build trust and credibility.
• •Emphasize Simplicity and Value: Consistently highlight the key differentiators: "easy installation," "great value," "no venting needed," and "energy-efficient." These points directly address potential customer concerns and make the purchase decision easier.
• •Maintain Visual and Thematic Consistency: Ensure that the aspirational, clean, and modern aesthetic seen on the website and Pinterest is reflected in all marketing materials. The copy should align with these visuals, reinforcing a brand identity that is both stylish and attainable.

Social Perception

Customers perceive Very Good Fireplaces as a trustworthy and reliable retailer. They are seen as a provider of high-quality, modern electric fireplaces that deliver on their promise of realism and ambiance. The brand is viewed as professional and growing, positioned strongly in a market that favors electric fireplaces for their safety, efficiency, and design flexibility.

Copy Examples

• •Warmth Without the Work. Transform your home into a cozy retreat. Our electric fireplaces offer the beauty of a real flame with the simplicity of a switch. Safe, stylish, and easy to install. Tap to find your perfect centerpiece. #VeryGoodFireplaces #ModernHome #FamilyTime
• •Your FREE Guide to a Cozier Home Is Here! Hi [Customer Name], thinking about adding the warmth and ambiance of a fireplace to your home? It's easier than you think. We've put together a free buyer's guide to help you choose the perfect electric fireplace for your space—no chimney required. Get your guide and start creating your dream room today.
• •The Easiest Upgrade Your Living Room Will Ever Get. Imagine a stunning, realistic flame at the heart of your home, ready at the touch of a button. The Touchstone Sideline® Elite offers just that. With its smart, Wi-Fi-enabled controls and multiple flame colors, you can create the perfect atmosphere for any mood or season. It's not just a fireplace; it's an experience.
• •10 Ways an Electric Fireplace Makes Your Home Safer & Smarter. For families, safety is everything. But what if you could have a beautiful, warming fireplace without the risks of an open flame? Electric fireplaces offer a safe, energy-efficient, and stunning alternative for modern homes. Here are 10 reasons why making the switch is a smart move.
• •All of the ambiance, none of the hassle. Discover electric fireplaces that bring warmth, style, and modern convenience to any room. Perfect for homeowners, designers, and families. #ElectricFireplace #HomeInspo #InteriorDesign #CozyVibes