Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Enthusiastic and Passionate, Contemporary and Trendy, Personal

Brand Values

• •Customer Satisfaction: Prioritizing a positive shopping experience, both online and in-store, through friendly service and helpful advice.
• •Quality and Style: Offering a curated selection of fashionable, good-quality clothing and accessories from various contemporary brands.
• •Personal Connection: Building relationships with customers through personalized service and a relatable social media presence.
• •Passion for Fashion: A genuine enthusiasm for trends and helping women find clothes that make them feel good.
• •Community Focus: Catering to a local clientele with a physical store while also serving a broader audience online.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., fashion-conscious women in Belgium) and use language (including actual language like Dutch/French where appropriate) and references that resonate with them. Keep it relatable.
• •Emphasize Helpfulness and Positivity: Frame your copy around solutions, inspiration, and positive experiences. Whether it's finding the perfect outfit or announcing a new collection, maintain an upbeat and supportive tone.
• •Inject Personality, Be Authentic: Don't be afraid to let the brand's passion for fashion shine through. Use enthusiastic language and share genuine styling advice. If there's a face to the brand (like the owner/model on social media), let that personal touch come through in the writing.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should feel familiar and aligned with the Amazing Wardrobe brand. Create simple guidelines if multiple people are writing copy.
• •Engage and Interact: Respond to comments and messages in the same friendly, approachable, and helpful tone used in your primary content. This reinforces the brand's personality and builds stronger customer relationships.

Social Perception

Trusted Retailer, Friendly and Welcoming, Stylish and On-Trend, Good Value, Reliable

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello sunshine! ☀️ Twirl into the new season with our stunning 'Elodie' floral dress. Perfect for those garden parties or just feeling fabulous on a Tuesday! Lightweight, breezy, and oh-so-chic. Want to see how we'd style it? Pop into the store or DM us for tips! #AmazingWardrobe #NewCollection #FloralDress #SummerStyle #OOTD #Doornik
• •Facebook Ad (Promoting Personal Styling): Feeling a bit lost in your wardrobe? Let us help you rediscover your style! ✨ Our personal styling sessions at Amazing Wardrobe in Doornik are all about YOU. We'll help you find pieces that flatter, fit your lifestyle, and make you feel amazing. Book your complimentary session today and let's create some fashion magic together! #PersonalStyling #FashionAdvice #AmazingWardrobeBE #StyleInspiration #LoveYourLook
• •Email Subject Line (Sale Announcement): Your wardrobe called... it wants a little Amazing Wardrobe treat! (Sale Inside!)
• •Product Description (Website - Knit Sweater): Cosy up in style with our 'Sophie' knit sweater. Crafted from the softest blend, this is the perfect piece to keep you warm and effortlessly chic through cooler days. We love pairing it with our favourite jeans or a flowy skirt for a touch of relaxed elegance. How will you wear yours? Available in S, M, L. #KnitwearLove #CosySeason #WardrobeEssential
• •Website Banner (General): Amazing Wardrobe: Your happy place for fashion that makes you smile. Discover new arrivals weekly!