Brand Tone

Aspirational, enthusiastic, uplifting, professional yet approachable, playful, adventurous, positive, and customer-centric.

Brand Values

• •Quality
• •Exceptional Customer Experience
• •Inspiration and Joy
• •Expertise and Trust
• •Adventurous Spirit

Best Practices

• •Maintain an Uplifting and Positive Tone: Always use aspirational and optimistic language. Focus on the benefits and the positive experience the product will bring to the customer's life.
• •Emphasize Quality and Curation: Consistently use words like "premium," "hand-selected," "expertly crafted," and "meticulously curated" to reinforce the brand's value of quality, even with a diverse product range.
• •Tell a Story Around the Product: For each product, create a short narrative about how it can enhance the customer's life or take them on a small adventure, similar to the copy for the Minecraft sunglasses.
• •Incorporate "Amazing" and "Extraordinary": Weave the brand's name and its synonyms into the copy naturally to reinforce the brand identity and promise.
• •Focus on the Customer's Experience: Frame the copy around the customer. Use "you" and "your" to speak directly to them and highlight how the products and the shopping experience are designed for their benefit and enjoyment.

Social Perception

Amazing Squared presents itself as a trustworthy, high-quality retailer, aiming to build consumer confidence through professional design and detailed descriptions. However, the eclectic product mix might lead to a perception of being a general online store or dropshipping business, potentially contradicting the curated image. Due to a lack of customer reviews, the social perception remains largely unformed and dependent on direct customer interaction.

Copy Examples

• •Transform your kitchen into a culinary studio. Our Precision Olive Oil Sprayer isn't just a tool; it's your partner in creating healthier, more flavorful meals. With a single press, you can evenly coat your pans, salads, and grilled favorites. Elevate the everyday and make every dish a masterpiece. That's not just good, it's Amazing Squared.
• •Don't just wear a necklace, wear a story. Hand-selected for its unique charm and exceptional craftsmanship, this piece is for those who believe in the extraordinary. Let your style speak volumes about your spirit. Find the amazing in every detail.
• •Ready for your next real-world quest? 🕶️ Inspired by the blocky adventures of the Minecraft Movie, our Garrett's Sunglasses are built for exploration. With 100% UV protection and a no-slip grip, you're ready for anything. Level up your look and see the world in high-def. #AmazingSquared #Minecraft #AdventureGear
• •Your skin deserves an amazing experience. Our revitalizing facial serum is more than just skincare; it's a daily ritual of self-care. Crafted with premium, nourishing ingredients, it’s designed to give you that radiant, post-vacation glow, every day. Discover the difference that true quality makes.
• •Why settle for the ordinary? At Amazing Squared, we believe shopping should be an adventure. From unique finds that spark joy to essentials that elevate your life, every item in our collection is chosen with one thing in mind: to make your day a little more amazing. Experience the difference. Shop Amazing Squared.