Brand Tone

Friendly and Approachable, Energetic and Vibrant, Empowering and Encouraging, Playful and Fun, Trustworthy and Passionate

Brand Values

• •Health and Wellness
• •Natural and Real Ingredients
• •Taste and Innovation
• •Empowerment
• •Community
• •Accessibility and Affordability
• •Freshness

Best Practices

• •Embrace Positivity and Enthusiasm: Use upbeat and encouraging language. Focus on the joy and deliciousness of healthy eating, rather than restriction.
• •Keep it Real and Relatable: Share the founders' passion and the brand's journey. Use simple, clear language that resonates with a health-conscious but busy audience.
• •Highlight "Deliciously Healthy": Continuously reinforce that the products are both good for you AND taste amazing. Use descriptive words that appeal to the senses.
• •Incorporate Asian-Inspired Uniqueness: Where relevant, subtly weave in the unique Asian flavor inspirations that set the brand apart, making it an exciting discovery.
• •Engage and Build Community: Ask questions, encourage user-generated content, and respond warmly to interactions to foster a sense of belonging and shared values.

Social Perception

Positive Customer Sentiment, Innovative and Modern, Female-Founded and Inspiring, Asian-Focused but Globally Appealing, Trustworthy

Copy Examples

• •Instagram Post (New Product Launch - Pandan Coconut Granola): Say hello to your new tropical obsession! 🥥🌴 Our NEW Pandan Coconut Granola is here to whisk you away to paradise with every bite. Made with fragrant pandan, creamy coconut, and all-natural goodness. Who says healthy can't be heavenly? ✨ #AmazinGraze #NewFlavour #PandanLove #HealthySnacking #GuiltFreeGoodness
• •Facebook Ad (Promoting a Bundle): Fuel your week the Amazin' way! 💪 Our 'Energizer Bunny' bundle is packed with all your favourite granolas and nut mixes to keep you going. Deliciously healthy, naturally energizing. Grab yours and make every snack count! Link in bio. #HealthyHabits #SnackSmart #AmazinGrazeSG #EnergyBoost
• •Website Banner (Homepage): Taste the Adventure. Snack with Joy. ✨ Discover our handcrafted, all-natural snacks bursting with Asian-inspired flavours. Healthy eating just got Amazin'ly delicious! Shop Now.
• •TikTok Video Caption (Recipe Idea): Yogurt bowl game strong! 💪 Level up your breakfast with a sprinkle of our Salted Gula Melaka Granola. Sweet, salty, crunchy perfection! 😋 What's your fave Amazin' Graze combo? #GranolaGoals #BreakfastInspo #HealthyRecipes #AmazinGraze #TikTokFood
• •Email Newsletter Subject Line (Seasonal Promotion): Festive Flavours & Feel-Good Vibes! ✨ Unwrap Holiday Happiness with Amazin' Graze!