Brand Tone

Caring and Empathetic, Authentic and Transparent, Passionate and Enthusiastic, Trustworthy and Reliable, Approachable and Friendly, Informative and Educational

Brand Values

• •Natural Wellness
• •Family and Community
• •Efficacy and Results
• •Integrity and Transparency
• •Customer-Centricity
• •Innovation and Growth
• •Simplicity
• •Australian Made and Owned

Best Practices

• •Lead with Empathy and Understanding: Start by acknowledging the customer's potential pain points or wellness goals, reflecting the brand's caring origin.
• •Share the "Why" Authentically: Weave in elements of the family story and the passion for helping others. This reinforces authenticity and builds trust.
• •Focus on Natural Benefits and Simplicity: Highlight the natural, organically sourced ingredients and how the products offer a simple solution to common issues.
• •Maintain a Positive and Hopeful Voice: Even when discussing ailments, keep the tone optimistic, focusing on the relief and improved well-being the products can bring.
• •Be Informative but Approachable: Explain the benefits of magnesium clearly and concisely, avoiding overly technical jargon. Write as if you're talking to a friend or family member, aligning with the "customers as an extension of our family" value.

Social Perception

Highly Positive, Trusted Source, Life-Changing, Good Value, Caring Company

Copy Examples

• •Headline: Tired of restless nights and achy mornings? Body: Rediscover the joy of deep sleep and pain-free days with Amazing Oils. Our Australian-made topical magnesium is a simple, natural solution, born from a family's passion to help. Feel the difference pure, organically sourced magnesium can make. Your well-being is our priority.
• •Headline: From Our Family to Yours: Real Relief, Naturally. Body: At Amazing Oils, we're not just a brand; we're a family that stumbled upon the incredible power of magnesium during a personal health journey. Now, we share our organically sourced, Australian magnesium products to help you live better. Experience genuine care and effective results.
• •Headline: Why Just Live With It? Unlock Your Body's Potential. Body: Don't let discomfort hold you back. Amazing Oils offers a pure, potent dose of topical magnesium to soothe muscles, calm your mind, and energize your days. It’s more than a product; it’s your daily partner in natural wellness. Simple, effective, amazing.
• •Headline: The Secret to a Better You? It Might Just Be Magnesium. Body: Join hundreds of thousands who've found relief and rejuvenation with Amazing Oils. Our commitment to high-quality, Australian-sourced magnesium means you get a product that truly works. Because we believe well-being should be simple and amazing.
• •Headline: More Than Just Magnesium. It's a Promise of Care. Body: Every spray, every lotion, every tub of Amazing Oils is crafted with integrity and a deep desire to enhance your life. We're dedicated to transparency, natural ingredients, and helping you become the best version of yourself. Plus, every purchase supports the Endeavour Foundation.