Brand Tone

Friendly and Approachable, Educational and Informative, Sex-Positive and Empowering, Youthful and Modern, Trustworthy and Caring

Brand Values

• •Well-being
• •Education & Normalization
• •Openness & Inclusivity
• •Pleasure & Self-Care
• •Quality & Transparency
• •Discretion

Best Practices

• •Stay Positive and Empowering: Frame all communication, even around sensitive topics, in an uplifting and empowering way. Focus on solutions, benefits, and the positive aspects of sexual wellness and self-care.
• •Educate, Don't Just Sell: Integrate educational value into product descriptions, social media posts, and ads. Explain how products work, debunk myths, and offer helpful tips. This builds trust and positions the brand as an authority.
• •Use Inclusive and Respectful Language: Ensure that all copy is welcoming to people of all genders, sexual orientations, and backgrounds. Avoid jargon that isn't explained and be mindful of avoiding assumptions.
• •Embrace Conversational & Approachable Language: Write as if you're talking to a friend – use clear, simple language, don't be afraid of tasteful humor or relevant slang (know your audience), and use emojis where appropriate to convey warmth and personality. Keep sentences relatively short and engaging.
• •Maintain Discretion and Trust: While being open, always reassure customers about privacy and discrete shipping/packaging. This is paramount for a sexual wellness brand and reinforces the "care" aspect of the brand name.

Social Perception

Positive (for Electrolytes), Emerging (for Sexual Wellness), Trustworthy (Chilean Brand), Helpful and Responsive

Copy Examples

• •Instagram Post (Product Focus - Lubricant): Slide into your best moments ✨. Our [Product Name] lubricant is all about natural feel and effortless glide. Because your pleasure deserves the good stuff! 😉💧 #AmazingCare #SexualWellness #SelfCare #PleasurePositive #Chile
• •TikTok Video Idea (Educational & Fun - Menstrual Cups): (Upbeat music, quick cuts) Text Overlay 1: Myth: Menstrual cups are complicated. 🙅‍♀️ Text Overlay 2: Truth: A little practice, a LOT of freedom! 🙌 Voiceover/Caption: Ready to break up with tampons? Our Amazing Care® menstrual cups are here to make your period a breeze. Sustainable, comfy, and empowering! Got questions? Drop 'em below! 👇 #MenstrualCup #PeriodPositive #AmazingCareCL #SaludFemenina
• •Website Banner (Homepage - General): Explore Your Amazing. ✨ Discover a world of pleasure and intimate well-being with Amazing Care®. Education, quality, and your happiness, delivered discreetly. #TuBienestarÍntimo
• •Email Newsletter Snippet (Promoting a New Toy): Hey Amazing You! 👋 Ready to add a little extra *buzz* to your self-love routine? Meet the [New Toy Name] – designed for discovery and ultimate delight. Because you deserve to feel incredible. Click to explore (we promise it's good for you!).
• •Instagram Story (Interactive Q&A Announcement): Let's Talk Sex! 💬 Got burning questions about pleasure, products, or anything in between? Our DMs (or question box!) are open for an anonymous Q&A session this Friday. No judgment, just amazing advice. #AskAmazingCare #SexualHealth #ComunidadAmazing