Brand Tone

Aspirational & Empowering, Artisan-focused & Ethical, Chic & Stylish, Approachable & Customer-centric

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Ethical Practices & Fair Trade
• •Sustainability
• •Empowerment & Confidence
• •Customer Satisfaction & Community
• •Authenticity & Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., Empowering, Artisan-focused, Chic, Appreciative, Ethical), value pillars (e.g., Self-Expression, Quality Craftsmanship, Fair Trade, Sustainability), "do's and don'ts" for language, and examples of on-brand copy. This ensures anyone writing for the brand has a clear reference.
• •Always Weave in Core Values: Don't just describe the product; connect it back to the brand's foundational principles. If it's artisan-made, mention it. If it supports fair trade, highlight it. If it’s designed for self-expression, say so. This reinforces what Amaya stands for beyond just selling clothes.
• •Prioritize Storytelling: Share the narratives behind the products, the artisans, and the brand's mission. For example, talking about Georgina Valenzuela's passion and the artisans' skills makes the brand more relatable and memorable than generic product descriptions. Use phrases that evoke the handmade nature and cultural significance.
• •Maintain an Empowering and Positive Voice: Even when discussing serious topics like fair trade or sustainability, frame them positively, focusing on the empowerment of artisans and the beauty of conscious consumption. The copy should make the customer feel good about their choices and inspired by the brand's mission.
• •Consistency Across All Channels: Ensure the tone and messaging are consistent whether it's on the website, an Instagram caption, a Facebook ad, an email, or customer service interactions. While the style might adapt slightly for the platform (e.g., more emojis on Instagram), the core voice and values should remain unmistakable. Regularly audit content across channels to check for consistency.

Social Perception

Customers engaging directly with the amayaonlineshop.com website are likely to perceive the brand as ethical, quality-conscious, and dedicated to artisan craftsmanship. Users seeing only promotional posts on Facebook or Instagram might perceive Amaya Online Shop primarily as an e-commerce store for stylish women's clothing. Customers seeking ethical fashion would likely have a very positive perception. General online shoppers might see Amaya as one of many online boutiques offering unique or trendy fashion.

Copy Examples

• •Each thread tells a story. ✨ Our new [Dress Name] isn't just a garment; it's a piece of heritage, handcrafted with love by our partner artisans in [Region/Country]. Embrace unique style that empowers communities and feels incredible to wear. Discover the art of fair fashion. #AmayaOnlineShop #ArtisanMade #FairFashion #SustainableStyle #UniqueDress #EmpowerThroughStyle
• •Fashion that feels good, inside and out. At Amaya, we believe in style that honors both people and the planet. Our curated collections feature unique, artisan-made pieces crafted with sustainable materials and a commitment to fair pay. Choose clothing that tells a story of respect and beauty. Shop consciously. Shop Amaya. [Link to Fair Fashion page] #EthicalFashion #SlowFashionMovement #ArtisanCrafted #ConsciousConsumer #AmayaValues
• •Meet Maria, the incredible artisan behind our best-selling [Product Name] collection. Her dedication to traditional [weaving/embroidery] techniques, passed down through generations, brings an unparalleled beauty and authenticity to each piece. By choosing Amaya, you're directly supporting Maria and her community, ensuring these precious skills continue to thrive. Learn more about our artisans [Link]. #AmayaArtisans #FairTradeFashion #CulturalPreservation #HandmadeWithLove #BehindTheSeams
• •Define your moment with our [Accessory Name]. More than just an accessory, this piece is a testament to individuality and mindful craftsmanship. Lovingly created by artisans using [specific materials/techniques], it’s designed to be a timeless addition to your wardrobe, reflecting your unique style and commitment to ethical choices. Wear it as a symbol of beauty, quality, and fair creation. #UniqueAccessories #ArtisanJewelry #EthicalStyle #TimelessDesign #AmayaOnlineShop
• •Amaya: Unique, artisan-made fashion from the heart of [Founder's Origin/Artisan's Region] to your wardrobe. We champion fair fashion, sustainability, and the power of self-expression. Discover pieces that last a lifetime. ✨ #FairFashion #ArtisanClothing #SustainableStyle #AmayaOnline