Brand Tone

informative, scientific, and aspirational, with a supportive and expert voice.

Brand Values

• •Efficacy and Scientific Validation
• •Health and Well-being
• •Quality and Purity
• •Performance and Recovery

Best Practices

• •Lead with the Benefit, Support with Science: Always start by addressing a customer's pain point (e.g., "Tired of muscle cramps?") and then briefly explain the scientific reason your product is the solution (e.g., "Magnesium is essential for muscle function.").
• •Maintain an "Expert but Approachable" Tone: Use clear, confident language. Avoid overly technical jargon but don't be afraid to mention key scientific terms like "transdermal absorption" or "enzymatic function" with a simple explanation.
• •Use Aspirational and Empowering Language: Frame the products as tools that help customers achieve their goals. Use words like "unlock," "enhance," "revitalize," and "optimize" to inspire action and connect with their ambitions.
• •Ensure Consistency Across "AMA Wellness" and "BodyArmorMG": While the names differ, the core message of science-backed wellness must be identical. The AMA Wellness name can be used for more corporate or foundational content (like an "About Us" page), while BodyArmorMG should be used for all product-specific marketing and social media.
• •Focus on "Show, Don't Just Tell": Instead of just saying a product is "effective," describe the outcome. For example, instead of "our spray works fast," use "feel soothing relief in minutes." This creates a more tangible and persuasive image for the customer.

Social Perception

The public perception is largely controlled by the brand's own marketing efforts due to a lack of independent reviews. Customers perceive it as a specialized, niche provider of magnesium-based products, catering primarily to individuals interested in fitness and wellness supplements. The dual naming (AMA Wellness vs. BodyArmorMG) may cause minor confusion, but BodyArmorMG is more prominent for consumer-facing products.

Copy Examples

• •Don't let muscle soreness dictate your recovery schedule. Our Magnesium Body Armor Oil is engineered to soothe hard-working muscles, reduce downtime, and get you back to your peak performance faster. Unlock your body's true potential. #TrainHardRecoverSmarter #BodyArmorMG #Magnesium
• •Tired of persistent aches and pains holding you back? Magnesium is a natural element essential for calming your body's stress responses. Experience targeted relief with BodyArmorMG's transdermal spray. It’s not magic, it’s science. Click to learn how.
• •Fuel your body's essential functions, even while you sleep. Magnesium is a natural calming agent that promotes deeper, more restorative sleep without side effects. Awaken revitalized with AMA Wellness. #SleepWell #LiveWell #MagnesiumBenefits
• •You've heard the buzz, but what does the science say? Magnesium is a vital mineral involved in over 300 enzymatic reactions in your body, from hormone secretion to blood pressure regulation. When applied directly to the skin, it bypasses the digestive system for efficient absorption. Let's break down the data.
• •At AMA Wellness, we believe that well-being shouldn't be complicated. Guided by science and a commitment to purity, we create targeted solutions that work with your body. Our BodyArmorMG line is the culmination of this mission—delivering the restorative power of magnesium in its most effective form.