Brand Tone

Caring, Trustworthy, and Educational

Brand Values

• •Authenticity
• •Meticulousness
• •Customer-Centricity (Accommodating)
• •Holistic Wellness
• •Nature & Science Fusion

Best Practices

• •Lead with Empathy and Education: Always start from a place of understanding the customer's health concerns. Frame copy around educating them on a solution, not just selling a product. Use phrases like 'We understand,' 'If you're experiencing,' and 'Here's how it works.'
• •Anchor Claims in Science and Nature: Every benefit mentioned should be linked back to either the natural origin of the ingredient or the scientific evidence that supports it. This reinforces the core value of being meticulous and trustworthy.
• •Consistently Use the 'AMA' Philosophy: Weave the principles of 'Authentic, Meticulous, Accommodating' into storytelling and descriptions. This reinforces the brand name and its foundational values.
• •Maintain a Clean and Professional Aesthetic: All visual and written content should reflect the high-quality, clean, and trustworthy nature of the brand. Avoid overly casual slang, memes, or cluttered designs.
• •Tell the Founder's Story: Regularly incorporate the brand's origin story in 'About Us' sections, introductory emails, and occasional social media posts. This personal narrative is a powerful tool for building an authentic connection with the audience.

Social Perception

The public perceives AMA Wellness as a high-quality, reliable, and niche wellness brand, viewed positively and with trust, establishing it as an authority in specific health areas like gut health.

Copy Examples

• •Your journey to authentic wellness begins here. Discover the meticulous, science-backed power of nature to restore your body's balance.
• •Feeling drained? Your gut could be the reason. Our Pure-Extract is meticulously formulated with natural Shilajit to help revitalize your energy from the inside out. We're authentic, we're science-backed, and we're here to accommodate your body's true needs. Learn more about the power of Fulvic Acid.
• •Wellness isn't a trend, it's a return to what's real. That's why our core principles are Authenticity, Meticulousness, and being Accommodating to you. We believe in pure ingredients and proven results. #AMAWellness #GutHealth #NaturalHealing
• •A Meticulous Approach to Your Well-being, Inside & Out
• •We believe in transparency, not shortcuts. Every drop of our Pure-Extract is a testament to our meticulous process, blending ancient natural wisdom with rigorous scientific validation to bring you an authentic and effective wellness solution.